The Gawky Sprint Awkward Holiday Portrait Campaign
Summer Luu — December 6, 2010 — Pop Culture
References: now.sprint & adweek.blogs
Joining in on the holiday spirit, the new Sprint Awkward Holiday Portrait campaign is a collaboration between the telecommunications company and the blog 'Awkward Family Photos.'
Sprint is giving customers a chance to make their very own awkward portrait with four great templates, one of which includes the ubiquitous tacky Christmas sweater. To promote its holiday plan, Sprint wants you to share unlimited calling, texting and Web surfing, all while sharing those weird family photos in its Sprint Awkward Holiday Portrait app.
Sprint is giving customers a chance to make their very own awkward portrait with four great templates, one of which includes the ubiquitous tacky Christmas sweater. To promote its holiday plan, Sprint wants you to share unlimited calling, texting and Web surfing, all while sharing those weird family photos in its Sprint Awkward Holiday Portrait app.
Trend Themes
1. Blog-branded Phone Ads - Opportunity to engage customers through collaborations with popular blogs and create unique branded content for advertising campaigns.
2. Awkward Family Photos - Growing trend of embracing nostalgia and the humorous side of family portraits, providing opportunities for brands to tap into this sentiment for marketing campaigns.
3. Holiday-themed Promotions - Increasing trend of holiday-themed marketing campaigns to capture the attention of consumers during festive seasons and promote specific products or services.
Industry Implications
1. Telecommunications - Opportunity for telecommunication companies to collaborate with popular blogs or platforms to create unique advertising campaigns that resonate with customers.
2. Photography - Chance for photography businesses to leverage the trend of embracing awkward family photos and provide services or products that cater to this niche market.
3. Advertising - Opportunity for advertising agencies to develop creative and humorous campaigns that leverage nostalgia and family portrait themes for brands in various industries.
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