Target Recently Launched its 2020 Holiday Campaign
Grace Mahas — November 14, 2019 — Marketing
With the festive season quickly approaching, the American department store Target recently launched its 2020 holiday campaign that showcases its incredibly festive finds. The campaign includes seven commercials that are curated for specific demographics including 'Tech Troopers,' 'Fans of Frozen,' 'House Warmers,' 'Dashing Decorators,' as well as two general commercials: the 'Thinking of You' -- which is also available in Spanish -- and 'Get Free Shipping.'
Target's 2020 holiday campaign is able to showcase how the holidays bring us together and the various ways each family embraces them. “We’re shining the spotlight on twice as many holiday memories in the making and celebrating the spirit of inclusivity that we’re known for at Target. No matter what our guests celebrate, how they celebrate, or who they choose to celebrate with, we want them to know that Target is thinking of them this holiday season," says Rick Gomez, Target executive vice president and chief marketing and digital officer.
Target's 2020 holiday campaign is able to showcase how the holidays bring us together and the various ways each family embraces them. “We’re shining the spotlight on twice as many holiday memories in the making and celebrating the spirit of inclusivity that we’re known for at Target. No matter what our guests celebrate, how they celebrate, or who they choose to celebrate with, we want them to know that Target is thinking of them this holiday season," says Rick Gomez, Target executive vice president and chief marketing and digital officer.
Trend Themes
1. Inclusive Holiday Campaigns - Businesses can create holiday campaigns that showcase inclusivity and embrace the diverse ways families celebrate.
2. Targeted Commercials - Using targeted commercials curated for specific demographics can help businesses connect with their intended audience.
3. Multilingual Advertising - Creating ads in multiple languages, like Target's Spanish version, can enhance inclusivity and expand the reach of a campaign.
Industry Implications
1. Retail - Retailers can develop holiday campaigns that highlight inclusive products and showcase diverse celebrations.
2. Marketing - The marketing industry can explore targeted advertising strategies to connect businesses with specific demographics during the holiday season.
3. Translation and Localization - Translation and localization services can assist businesses in creating multilingual advertisements to reach a larger consumer base.
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