Chick-fil-A's Time Shop Enables People to Create Time Gift Cards
Daniel Johnson — December 4, 2019 — Marketing
References: chick-fil-a & marketingdive
Chick-fil-A is launching a holiday campaign focused on people sharing time together. The campaign features, and online 'Time Shop,' as well as a pop-up in New York City. Through the online 'Time Shop,' consumers are able to make bespoke gift cards that they can give to friends or family. The gift cards are centered around different activities that people can spend time doing together. The pop-up shop is located in SoHo and it will be operational from December 4-17th.
The company also launched an animated commercial, which was shown during an NBC broadcast of the Macy's Thanksgiving Day Parade. The company launched the campaign based on survey data, which indicated that 73% of consumers wish they had more time to spend with loved ones.
Image Credit: Chick-fil-A
The company also launched an animated commercial, which was shown during an NBC broadcast of the Macy's Thanksgiving Day Parade. The company launched the campaign based on survey data, which indicated that 73% of consumers wish they had more time to spend with loved ones.
Image Credit: Chick-fil-A
Trend Themes
1. Personalized Gift Experiences - The trend towards personalized gift experiences presents an opportunity for businesses to create unique and meaningful interactions between people.
2. Community-centric Marketing - The rise of community-centric marketing opens up possibilities for businesses to forge deeper connections with consumers by focusing on shared experiences and values.
3. Online Customization Platforms - The growing popularity of online customization platforms provides businesses with a disruptive innovation opportunity to offer tailored gift options that cater to individual preferences and interests.
Industry Implications
1. Hospitality - In the hospitality industry, businesses can leverage the trend of personalized gift experiences to offer tailored packages and services that create memorable moments for guests.
2. Retail - For the retail industry, embracing community-centric marketing allows businesses to foster a sense of belonging and loyalty among customers, leading to increased sales and brand advocacy.
3. E-commerce - In the e-commerce industry, the rise of online customization platforms presents an opportunity for businesses to differentiate themselves by offering personalized shopping experiences that cater to individual tastes and preferences.
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