Springbank 40 Year Single Malt is Sure to Please Connoisseurs
Christina Butty — July 18, 2009 — Luxury
References: springbankwhisky & luxist
Some people take their Scotch very seriously and drink only the best; for those folks, Springbank 40 Year Old is sure to be a hit.
Made by Ian Macleod Distillers' Chieftan's Single Malt Whisky, there are only 398 bottles of Springback. Distilled in 1968, these bottles will retail for €800 or about $1,300 each.
Implications - A liquor of this extravagance is more for collection and show than consumption. The development of expensive and limited-edition alcoholic drinks is shows that consumers seek more than intoxication; they seek the prestige and opulence that comes with a luxury purchase. Distilleries should look into creating exclusive drinks to attract more affluent buyers interested in the craft of alcohol.
Made by Ian Macleod Distillers' Chieftan's Single Malt Whisky, there are only 398 bottles of Springback. Distilled in 1968, these bottles will retail for €800 or about $1,300 each.
Implications - A liquor of this extravagance is more for collection and show than consumption. The development of expensive and limited-edition alcoholic drinks is shows that consumers seek more than intoxication; they seek the prestige and opulence that comes with a luxury purchase. Distilleries should look into creating exclusive drinks to attract more affluent buyers interested in the craft of alcohol.
Trend Themes
1. Limited-edition Alcoholic Drinks - The development of expensive and limited-edition alcoholic drinks shows that consumers seek the prestige and opulence that comes with a luxury purchase.
2. Craft Alcohol - Consumers are interested in the craft of alcohol, creating opportunities for distilleries to create exclusive drinks.
3. Luxury Purchases - Consumers are willing to spend on luxury purchases like $1,300 Scotch to showcase their wealth and status.
Industry Implications
1. Alcohol Manufacturing - Distilleries should explore creating limited-edition alcoholic drinks to cater to consumers seeking exclusivity and craft.
2. Luxury Goods - The market for luxury goods, including high-end alcoholic beverages, presents an opportunity for brands to target affluent consumers.
3. Collectibles - Expensive and limited-edition alcoholic drinks can appeal to collectors and investors, expanding the market for unique spirits.
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