This H&M Sportswear Collection is Tested with Advanced Athletics
Laura McQuarrie — December 18, 2014 — Pop Culture
References: youtube & refinery29
What better way to show off a sportswear collection than with a rigorous and demanding activity like parkour? This was exactly H&M's line of thinking in releasing this video for the release of this collection of activewear.
In order to put the garments to the test, the Swedish retailer enlisted the help from some of London's most agile in the Flow parkour community. The parkour professionals can be seen hopping from object to object through iconic landmarks like London's Underground, Trafalgar Square, culminating their city-hopping session in front of the Oxford Circus H&M location. If there was ever a fashion ad to make you want to get up and moving through London, this is it.
In order to put the garments to the test, the Swedish retailer enlisted the help from some of London's most agile in the Flow parkour community. The parkour professionals can be seen hopping from object to object through iconic landmarks like London's Underground, Trafalgar Square, culminating their city-hopping session in front of the Oxford Circus H&M location. If there was ever a fashion ad to make you want to get up and moving through London, this is it.
Trend Themes
1. Parkour - Opportunity for disruptive innovation in parkour equipment and training technology.
2. Activewear - Opportunity for disruptive innovation in advanced performance fabrics and materials.
3. Fashion Ads - Opportunity for disruptive innovation in interactive and immersive advertising experiences.
Industry Implications
1. Sportswear - Opportunity for disruptive innovation in creating stylish and functional sportswear collections.
2. Retail - Opportunity for disruptive innovation in experiential retail spaces that align with active lifestyles.
3. Advertising - Opportunity for disruptive innovation in utilizing adventure sports and outdoor activities in fashion advertising.
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