FC St. Gallen 1879's Digital Sports Scarf Permits Entry to the Stadium
Laura McQuarrie — May 29, 2023 — Lifestyle
References: werbewoche.ch
FC St. Gallen 1879, the Swiss professional football club based in the city of St. Gallen, introduced a special sports scarf gift as part of its annual subscription campaign. In 2023, all season subscribers will get a digital fan scarf that contains an NFC chip from CollectID, which will permit entry into the stadium on match day. Rather than using a digital or a physical season ticket to enter the stadium, fans can simply scan the NFC-enabled scarf instead.
After they've purchased their season ticket, fans can activate the scarf's NFC chip and digitally register their ownership via their mobile device.
Beyond permitting entry at the stadium turnstiles, this smart scarf will keep fans in the loop when it comes to special editorial content or launch competitions.
After they've purchased their season ticket, fans can activate the scarf's NFC chip and digitally register their ownership via their mobile device.
Beyond permitting entry at the stadium turnstiles, this smart scarf will keep fans in the loop when it comes to special editorial content or launch competitions.
Trend Themes
1. Nfc-enabled Fashion - The use of NFC technology in wearable items like scarves or clothing provides an opportunity for businesses to innovate in the fashion industry by creating smart clothing that serves a dual purpose.
2. Digital Ticketing - Digital ticketing through NFC-enabled wearable items like scarves presents an opportunity for businesses to innovate in the sports and entertainment industry by improving the ticket purchasing and entry process for fans.
3. Interactive Fan Engagement - The use of NFC-enabled sports scarves can enhance fan engagement and create new interactive experiences for sports teams and their fans.
Industry Implications
1. Fashion Industry - The fashion industry can disrupt the market by integrating wearable technology like NFC into clothing to create new, interactive experiences that blur the line between fashion and function.
2. Sports and Entertainment Industry - The sports and entertainment industry can innovate digital ticketing and entry experiences by incorporating NFC technology into wearable items like scarves to create a more seamless process for fans.
3. Technology Industry - The technology industry has an opportunity to create new IoT-enabled devices and platforms that leverage NFC technology in a variety of industries.
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