DutchPicks' Custom-Printed Guitar Picks Help Bands & Artists Engage Fans
Laura McQuarrie — May 27, 2020 — Marketing
References: dutchpicks & nfcw
To help musicians make additional revenue and engage their fans in a meaningful way, DutchPicks created custom-printed guitar picks that are enabled with NFC technology. The NFC-integrated picks can be scanned with a mobile device so that fans can instantly access exclusive content like video clips, backstage images or even a newly released song or album. According to DutchPicks, "Even after purchase it is possible to change the content of the picks. In the near future, it will also be possible to use the guitar picks as an admission ticket."
Because the picks are custom-printed, they can take on a look and feel to support different artists. Already, DutchPicks has created picks for Coldplay, AC/DC, Kiss, Adele and more.
Image Credit: DutchPicks
Because the picks are custom-printed, they can take on a look and feel to support different artists. Already, DutchPicks has created picks for Coldplay, AC/DC, Kiss, Adele and more.
Image Credit: DutchPicks
Trend Themes
1. Nfc-enabled Merchandise - Companies can create NFC-enabled merchandise to offer fans exclusive content, creating new revenue streams.
2. Customized Fan Engagement - By allowing artists to customize the look and feel of the product, fans can feel a deeper connection to their favorite musicians.
3. Mobile-integrated Products - Integrating mobile technology into products creates new opportunities for engagement with consumers.
Industry Implications
1. Music Industry - NFC-enabled products like guitar picks can be used to create unique fan experiences and new revenue streams for musicians.
2. Merchandising Industry - Companies can incorporate NFC technology into their merchandise to create new opportunities for engagement and revenue.
3. Mobile Technology Industry - The integration of NFC technology into products opens up new possibilities for engagement and interaction between mobile devices and physical objects.
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