Nike Unveils the New Kits for the England Women's Football Team
References: nike & weforum.org
Nike introduces the new home and away kits for the England women's football team, including the new star: blue shorts. The women's football team previously voiced concerns about wearing white when on their periods. Arriving in 'Gym Blue' coloring, the shorts are made with Nike's advanced Leak Protection: Period technology. The kits were designed for the summer Women's World Cup and also feature Nike-branded white and blue jerseys.
"Professional footballers play two 45-minute halves without breaks or time-outs. Many told us they can spend several minutes on-pitch concerned that they may experience leakage from their period," said Jordana Katcher, Nike's women's global sports apparel vice president.
"When we showed them this innovation, they told us how grateful they were to have this short to help provide confidence when they can't leave the pitch."
Image Credit: Dezeen, Jane Englefield
"Professional footballers play two 45-minute halves without breaks or time-outs. Many told us they can spend several minutes on-pitch concerned that they may experience leakage from their period," said Jordana Katcher, Nike's women's global sports apparel vice president.
"When we showed them this innovation, they told us how grateful they were to have this short to help provide confidence when they can't leave the pitch."
Image Credit: Dezeen, Jane Englefield
Trend Themes
1. Period-protecting Sports Apparel - Advancements in sports apparel technology are transforming the market by providing athletes with period-protecting garments.
2. Gender-inclusive Sports Apparel - The demand for gender-inclusive sports apparel is increasing with advancements in technology being used to create products that meet the specific needs of different individuals.
3. Athlete-driven Innovation - The preferences and needs of athletes are driving innovation in the sports apparel industry, with brands using athlete feedback to create products that better cater to them.
Industry Implications
1. Sportswear and Apparel - The sportswear and apparel industry is being disrupted by advancements in technology, resulting in the creation of innovative products that cater to the specific needs of athletes.
2. Feminine Hygiene - Feminine hygiene companies can leverage advancements in sports apparel technology to create products that provide added protection and comfort for women during physical activity.
3. Athletic Endorsement - Athletic endorsement opportunities abound for brands who leverage athlete feedback and needs to create innovative products, and focus on providing superior protection and comfort to athletes during activity.
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