Sport Bigs is a Toy Line Exclusively Dedicated to Women's Sports
Laura McQuarrie — May 21, 2021 — Life-Stages
References: sportbigs & prnewswire
Sports Bigs is a new line of plush toys that's entirely devoted to athletes in women's sports and it's on a mission to celebrate women, empower girls and disrupt the narrative around women's sports. The line is kicking off with a series of celebrity-inspired 18-inch plush toys based on figures like Rebekkah Brunson, Lisa Fernandez and Lori Lindsey.
As well as being able to look at the toys and see themselves represented in the world of sports, girls will get to hear the voices of the role models, as the plush toys talk with the press of a button. Five-time WNBA champion, basketball all-star and current Minnesota Lynx assistant coach Brunson says, "Now that I'm in a position to inspire young girls and empower them to be their authentic selves, I wish that I'd had something that represented me when I was a child — something that I could play with that showed strength and power, and wasn't packaged as male."
As well as being able to look at the toys and see themselves represented in the world of sports, girls will get to hear the voices of the role models, as the plush toys talk with the press of a button. Five-time WNBA champion, basketball all-star and current Minnesota Lynx assistant coach Brunson says, "Now that I'm in a position to inspire young girls and empower them to be their authentic selves, I wish that I'd had something that represented me when I was a child — something that I could play with that showed strength and power, and wasn't packaged as male."
Trend Themes
1. Empowering Female Athletes - There is a growing trend of companies creating products to empower young girls and women through sports and athletic activities.
2. Gender Representation in Toys - The trend of promoting gender representation in toys is disrupting the traditional narrative around gender roles and encouraging greater inclusivity in children's playtime.
3. Technology-integrated Toys - The trend of integrating technology into children's toys is creating innovative and interactive experiences that have the potential to revolutionize the toy industry.
Industry Implications
1. Toy Industry - The toy industry has an opportunity to disrupt the traditional gender roles portrayed in toys, and instead create products that promote inclusivity and diversity, particularly in the realm of sports and activities.
2. Sports Industry - The sports industry could benefit from a more diverse representation of athletes to appeal to a wider audience and promote greater inclusivity across gender lines.
3. Technology Industry - The technology industry has the potential to create innovative toy products that enhance the playtime experience, such as integrating voices, interactive buttons, and other features to create a more engaging and fun experience for children.
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