Ida Sports Creates Soccer Cleats and Futsols Solely for Women
Grace Mahas — November 2, 2022 — Lifestyle
References: idasports
Ida Sports is a new footwear company that designs indoor and outdoor soccer cleats and futsols solely for women. The brand is changing the game for female soccer athletes by creating comfortable, high-performance footwear with important design modifications for girls and women -- like narrower heels, a wider toe box, and different insoles and bend positioning -- that give women more options when it comes to comfortable, quality soccer footwear.
The company is co-founded by Laura Youngson, a STEM advocate, TED speaker, and 4X Guinness World Record holder. She has worked with medical professionals, sports researchers, and professional players to create these cleats. After launching their first cleat in Australia in 2020 amidst the global pandemic, the brand is now gaining fast momentum in the US, with the new release of the Ida Rise and Ida Centra cleats available for preorder and available this holiday season at Dick’s Sporting Goods and Soccer.com.
Image Credit: Ida Sports
The company is co-founded by Laura Youngson, a STEM advocate, TED speaker, and 4X Guinness World Record holder. She has worked with medical professionals, sports researchers, and professional players to create these cleats. After launching their first cleat in Australia in 2020 amidst the global pandemic, the brand is now gaining fast momentum in the US, with the new release of the Ida Rise and Ida Centra cleats available for preorder and available this holiday season at Dick’s Sporting Goods and Soccer.com.
Image Credit: Ida Sports
Trend Themes
1. Women-specific Sports Gear - Companies can create specialized athletic gear specifically tailored to women, addressing the unique needs and concerns they may have when engaging in sports.
2. Female-focused Sports Tech - Companies can develop sports tech such as smart insoles or data analytics that rely on data unique to women’s bodies for better performance and injury prevention.
3. Sustainable Sports Gear - Companies can explore sustainable materials and manufacturing processes in the creation of sports gear with a specific focus on women to address the growing demand for socially responsible products.
Industry Implications
1. Sporting Goods - Established sporting goods companies can expand their market by creating specialized products for women, addressing a previously underserved market segment.
2. Tech - Companies that work on sports tech can attract more customers by creating innovative solutions for women’s unique needs, establishing a more diverse user base and potentially opening new revenue streams.
3. Sustainability - Companies investing in sustainable manufacturing and materials can create eco-friendly sports gear that is also specifically tailored to women, appealing to environmentally-conscious female consumers.
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