The Bud Light Mad Things Happen Campaign Allows Men to Watch March Madness
Jamie Danielle Munro — March 20, 2014 — Lifestyle
References: madthingshappen.budlight & mashable
Sports kits vary in terms of offerings, but for those wanting to keep up with March Madness while at work, the Bud Light 'Mad Things Happen' campaign should help. The kit comes with a few tools you can install on your computer that will hide any signs of you keeping up with the games instead of keeping up with work.
For example, the Mad Ads is a browser extension that replaces sections on your screen where banner ads would be with the tournament game results. That way, if your boss comes by and looks over the shoulder, he'll be pretty hard pressed to see you doing anything wrong (unless he's already fully aware of this toolkit made available by Bud Light).
When it comes to sports kits, Bud Light offers to perfect one for fooling your boss.
For example, the Mad Ads is a browser extension that replaces sections on your screen where banner ads would be with the tournament game results. That way, if your boss comes by and looks over the shoulder, he'll be pretty hard pressed to see you doing anything wrong (unless he's already fully aware of this toolkit made available by Bud Light).
When it comes to sports kits, Bud Light offers to perfect one for fooling your boss.
Trend Themes
1. Sports Kit Deception - Bud Light's 'Mad Things Happen' campaign highlights how sports kits can be used for deception.
2. Workplace Productivity Tools - Browser extension Mad Ads in Bud Light's sports kit demonstrates innovation in productivity tools.
3. Digital Distraction Management - Bud Light's sports kit shows how managing digital distractions can be a growing trend.
Industry Implications
1. Alcohol and Beverage Industry - The Bud Light sports kit campaign demonstrates innovative marketing in the alcohol and beverage industry.
2. Software Industry - The development of Mad Ads, the browser extension in Bud Light's sports kit, highlights innovation in the software industry.
3. Advertising Industry - Bud Light's sports kit campaign highlights creative and disruptive innovation opportunities in the advertising industry.
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