The 'Sekforde' Spirit Mixers Uniquely Enhance Alcohol Flavors
Laura McQuarrie — April 5, 2019 — Lifestyle
References: sekfordedrinks & thedrinksbusiness
Drink mixers are often used to mask the taste of alcohol but Sekforde introduces spirit mixers that are actually designed to elevate the taste of specific spirits. Each of the low-sugar sparkling drinks is meant to be paired with particular kinds of spirits to accentuate their authentic flavors rather than overpower them.
While the Whisky & Bourbon mixer complements these kinds of spirits with a blend of Sicilian orange, rosemary and Gentian bitters, the Tequila & Mezcal botanical mixer unites prickly pear, fig and cardamom.
These premium mixers are all-natural, low in sugar and calories, and contain no artificial flavors, preservatives or sweeteners. Although Sekforde sets itself apart as "the world's first and only mixers created for specific spirits," the flavorful sparkling drinks can also be consumed on their own.
While the Whisky & Bourbon mixer complements these kinds of spirits with a blend of Sicilian orange, rosemary and Gentian bitters, the Tequila & Mezcal botanical mixer unites prickly pear, fig and cardamom.
These premium mixers are all-natural, low in sugar and calories, and contain no artificial flavors, preservatives or sweeteners. Although Sekforde sets itself apart as "the world's first and only mixers created for specific spirits," the flavorful sparkling drinks can also be consumed on their own.
Trend Themes
1. Spirit-specific Cocktail Mixers - Disruptive innovation opportunity: Create spirit-specific cocktail mixers that enhance the authentic flavors of different spirits.
2. Low-sugar Sparkling Drinks - Disruptive innovation opportunity: Develop a line of low-sugar sparkling drinks that are designed to accentuate the tastes of specific beverages.
3. All-natural Mixer Alternatives - Disruptive innovation opportunity: Introduce all-natural mixer alternatives that provide unique taste experiences for different types of spirits.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Transform the beverage industry by offering specialized mixers that enhance the flavors of specific spirits.
2. Alcohol Industry - Disruptive innovation opportunity: Revolutionize the alcohol industry by creating spirit-specific mixers that elevate the taste of different spirits.
3. Health and Wellness Industry - Disruptive innovation opportunity: Innovate the health and wellness industry by producing low-sugar sparkling drinks that provide a healthier option for cocktail enthusiasts.
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