The Spirit Airlines Advertisement Takes a Hit at BP
Tiana Reid — June 24, 2010 — Naughty
References: spiritair & adweek.blogs
Spirit Airlines is another company taking a hit at BP, and attempting to profit from an oil-spill joke. Showing the promotion theme 'Best Protection' and the letters "B" and "P" written in bold on a tube of sunblock, the tagline in the Spirit Airlines ad is "Check out the oil on our beaches."
Of course, telling by the shot of the bikini-clad woman on one of the advertisements, Spirit Airlines is trying to promote the other kind of oil-soaked birds. Click through the gallery to take a look at Spirit Airlines' oily ads.
Of course, telling by the shot of the bikini-clad woman on one of the advertisements, Spirit Airlines is trying to promote the other kind of oil-soaked birds. Click through the gallery to take a look at Spirit Airlines' oily ads.
Trend Themes
1. Oil-spill Humor - Disruptive innovation opportunity: Develop humorous advertising campaigns that poke fun at controversial topics, like the BP oil spill, to capture consumer attention and create brand awareness.
2. Provocative Messaging - Disruptive innovation opportunity: Utilize provocative messaging and visuals in advertisements to generate buzz and drive engagement, while potentially risking backlash from certain audiences.
3. Incorporating Controversy - Disruptive innovation opportunity: Incorporate controversial events or subjects in marketing materials to generate attention, spark conversations, and stand out in the competitive landscape.
Industry Implications
1. Airlines - Disruptive innovation opportunity: Airlines can explore unconventional advertising strategies to differentiate themselves and capture consumer attention in a saturated market.
2. Advertising - Disruptive innovation opportunity: Advertising agencies can cater to companies willing to take risks with controversial advertisements, offering creative and unconventional solutions to generate brand awareness.
3. Tourism - Disruptive innovation opportunity: Tourism organizations can leverage controversial topics or events to create attention-grabbing marketing campaigns that attract visitors and generate buzz.
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