Spill the Milk by Tommee Tippee is a Safe Space for New Moms
Laura McQuarrie — March 26, 2021 — Life-Stages
References: tommeetippee & prnewswire
Tommee Tippee created Spill the Milk as a multi-episode live streaming series as "a safe space for new moms to discuss the raw realities of new motherhood during a pandemic and receive some much-needed guidance." The free and informative series gives new moms the chance to connect with others and get their most pressing questions answered by experts.
On top of the challenges of becoming a mother for the first time, new moms are also having to deal with social isolation, loneliness, changes in regular hospital procedures and more. The first episode of the series kicks off in April, starting with a conversation on the first 12 weeks postpartum and mental health experiences. Tommee Tippee says that no topics are off-limits, including toxic positivity and how to ask for help.
On top of the challenges of becoming a mother for the first time, new moms are also having to deal with social isolation, loneliness, changes in regular hospital procedures and more. The first episode of the series kicks off in April, starting with a conversation on the first 12 weeks postpartum and mental health experiences. Tommee Tippee says that no topics are off-limits, including toxic positivity and how to ask for help.
Trend Themes
1. Virtual Support Communities for New Moms - Develop online communities that provide social support and guidance, giving moms a sense of belonging and connection during pandemic-related isolation.
2. Expert-led Live-streaming Services for Mothers - Create informative, live streaming services for mothers that give them access to professionals and resources to help navigate the unique challenges of motherhood during the pandemic.
3. Mental Health Support for New Parents - Provide resources and support to new parents to address the mental health challenges associated with pregnancy and early parenthood during the pandemic.
Industry Implications
1. Parenting and Baby Products - Develop innovative products that help new moms and dads cope with the challenges of parenthood during the pandemic, such as monitoring apps and support groups.
2. Online Community Platforms - Create online community platforms that cater specifically to the needs of new parents, providing them with a supportive, virtual space to connect and share experiences.
3. Mental Health and Wellness Services - Deliver mental health and wellness services that help new parents deal with the unique stress and anxiety associated with pregnancy and early parenthood during the pandemic, such as virtual therapy and counseling.
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