Mombox Provides 12 Months of Support for New Moms
Laura McQuarrie — September 23, 2021 — Life-Stages
References: mombox & prnewswire
Mombox makes subscription-based monthly kits to support new mothers as they navigate new challenges such as breastfeeding. The D2C company is introducing the world's first 12-month postnatal subscription box, which offers postpartum support at home and on-demand after a child is born.
Kate Westervelt, Mombox founder and CEO, says "after receiving countless requests for continued support we decided it was time to create a program centered around mom's well-being across the first full year of motherhood." Each monthly box is based on a science-backed, stage-based curriculum and the contents of each are created to support all of a mom's post-birth needs from mood and beauty to intimacy and sleep. These kits help to improve the postpartum experience and help new moms get the care they need.
Kate Westervelt, Mombox founder and CEO, says "after receiving countless requests for continued support we decided it was time to create a program centered around mom's well-being across the first full year of motherhood." Each monthly box is based on a science-backed, stage-based curriculum and the contents of each are created to support all of a mom's post-birth needs from mood and beauty to intimacy and sleep. These kits help to improve the postpartum experience and help new moms get the care they need.
Trend Themes
1. Postnatal Subscription Boxes - Subscription-based monthly kits to support new mothers.
2. 12-month Postnatal Support - Introducing the world's first 12-month postnatal subscription box, which offers postpartum support at home and on-demand after a child is born.
3. Science-backed Stage-based Curriculum - Each monthly box is based on a science-backed, stage-based curriculum and the contents of each are created to support all of a mom's post-birth needs from mood and beauty to intimacy and sleep.
Industry Implications
1. D2C Subscription Services - Subscription-based businesses can explore creating products or services centered around personalization and supporting individuals through difficult life stages.
2. Maternity and Childcare Industry - Existing maternity and childcare companies can partner with subscription-based businesses to offer their products or services as part of a comprehensive postpartum support package.
3. Telehealth Solutions - Companies that specialize in delivering healthcare remotely can adapt their services to focus on supporting new mothers in their postpartum journeys with virtual consultations and resources.
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