7-Eleven's Machines Let Customers Be Their Own Barista
Laura McQuarrie — March 3, 2020 — Business
References: 7-eleven & prnewswire
For Long Island coffee lovers, 7-Eleven is introducing self-serve beverage systems that give customers more control than ever when it comes to making their own drinks. All Long Island 7-Eleven convenience stores are now equipped with touchscreen machines that can be used to brew custom hot coffee drinks like lattes, cappuccinos and espresso shots, or dispense refreshing cups of cold brew, tea or lemonade.
When it comes to completing their custom beverage order, 7-Eleven customers are also able to enhance their creations with toppings, sprinkles and sweeteners at the in-store condiment stations.
These self-serve beverages are competitively priced to rival coffeehouse offerings, as the cost is based on cup size, rather than preferred add-ins like non-fat milk, espresso shots or different kinds of flavored syrups.
Image Credit: 7-Eleven
When it comes to completing their custom beverage order, 7-Eleven customers are also able to enhance their creations with toppings, sprinkles and sweeteners at the in-store condiment stations.
These self-serve beverages are competitively priced to rival coffeehouse offerings, as the cost is based on cup size, rather than preferred add-ins like non-fat milk, espresso shots or different kinds of flavored syrups.
Image Credit: 7-Eleven
Trend Themes
1. Self-serve Beverage Systems - The trend of self-serve beverage systems allows customers to have full control over their drink customization, creating opportunities for businesses to innovate and provide unique beverage experiences.
2. Custom Hot Coffee Drinks - The trend of custom hot coffee drinks, like lattes, cappuccinos, and espresso shots, offers businesses the chance to capitalize on consumers' desire for personalized and high-quality coffee options.
3. Competitive Pricing Model - The trend of competitive pricing based on cup size rather than add-ons presents an opportunity for businesses to attract cost-conscious customers while still offering a wide range of customizable options.
Industry Implications
1. Convenience Store Industry - The convenience store industry can leverage self-serve beverage systems to enhance the customer experience and increase sales by providing a wider range of customizable beverage options.
2. Coffee Shop Industry - Coffee shop owners can take advantage of the trend of custom hot coffee drinks to differentiate themselves from competitors and offer unique coffee combinations tailored to individual preferences.
3. Food Service Industry - The food service industry can explore the trend of competitive pricing models for customizable beverages to attract more customers looking for affordable and personalized drink options.
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