These Limited-Edition Coffees Offer Specific Background Stories
Mishal Omar — January 16, 2017 — Lifestyle
References: sogooddesign.nl & packagingoftheworld
The 'Best Collect' specialized coffee collection by the brand Peeze had its branding designed by the creative agency 'SOGOOD.'
Peeze is described as a brand that "produces premium quality coffee for the business-to-business channel' and its newest collection has a unique feature. The limited-edition Best Collect range offers special stories behind the beans that each of its coffee products come from. Rather than offering a mix of beans, the brand is offering "beans originating from one country, region, plantation and harvest.' The images on the black and white coffee packaging reveal the story of the product's origins.
This specialized coffee range uses the fact that it comes in limited volume and originates from one specific place. Dynamic imagery is used to its advantage – with all these features making it stand out from its competitors.
Peeze is described as a brand that "produces premium quality coffee for the business-to-business channel' and its newest collection has a unique feature. The limited-edition Best Collect range offers special stories behind the beans that each of its coffee products come from. Rather than offering a mix of beans, the brand is offering "beans originating from one country, region, plantation and harvest.' The images on the black and white coffee packaging reveal the story of the product's origins.
This specialized coffee range uses the fact that it comes in limited volume and originates from one specific place. Dynamic imagery is used to its advantage – with all these features making it stand out from its competitors.
Trend Themes
1. Specialized Coffee Collections - Brands offering limited edition coffee collections with unique stories behind the beans.
2. Dynamic Imagery for Coffee Packaging - Incorporating storytelling elements and high-quality visuals on coffee packaging to enhance brand identity.
3. Origin-specific Coffee Products - Offering coffee beans that come from a particular location, plantation, and harvest, instead of blending different varieties together.
Industry Implications
1. Coffee Industry - Players within the coffee industry can differentiate themselves and enhance their brand identity by offering specialized coffee products.
2. Design Industry - Design agencies can help coffee brands create unique packaging designs and incorporate storytelling elements to enhance brand identity.
3. Retail Industry - Retailers can offer specialized coffee collections to provide unique experiences for customers and attract coffee enthusiasts.
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