Bear's Fruit Beverages Deliver Refreshment & Gut Health Benefits
Laura McQuarrie — July 28, 2022 — Lifestyle
References: bearsfruit & bevnet
Probiotic sparkling water is the newest addition to the Bear's Fruit product portfolio and these refreshing canned beverages are made with a clinically studied strain of Bacillus subtilis that are naturally found in the human gut. These fizzy, functional beverages boast billions of probiotics and no added sugars or "natural flavors."
These beneficial bubbly beverages can be found in a variety of thirst-quenching flavors like Mango Habanero, Strawberry Basil and Blackberry Sage, all of which promise "just fruit, no weird stuff" on the colorfully illustrated cans. These slim, 12-ounce cans from Bear's Fruit were intentionally created to fill a gap in the market where "sparkling water with real fruit & gut health benefits didn’t exist," according to the brand.
These beneficial bubbly beverages can be found in a variety of thirst-quenching flavors like Mango Habanero, Strawberry Basil and Blackberry Sage, all of which promise "just fruit, no weird stuff" on the colorfully illustrated cans. These slim, 12-ounce cans from Bear's Fruit were intentionally created to fill a gap in the market where "sparkling water with real fruit & gut health benefits didn’t exist," according to the brand.
Trend Themes
1. Probiotic Beverages - The rise of probiotic beverages presents opportunities for innovation in gut health delivery.
2. Functional Sparkling Water - Functional sparkling water offers innovators the chance to create healthier alternatives to traditional soda.
3. Natural Flavors - Consumer demand for natural flavors in beverages creates opportunities for the development of innovative and healthy flavor profiles.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of probiotic sparkling water to create healthier, functional beverages that cater to consumer demand for gut health and natural ingredients.
2. Health and Wellness Industry - The rise in popularity of functional beverages, such as probiotic sparkling water, presents an opportunity for the health and wellness industry to innovate and create products that promote overall well-being.
3. Natural Food Industry - The demand for natural flavors in beverages presents opportunities for the natural food industry to develop innovative flavor combinations that cater to health-conscious consumers.
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