Seagram’s Hard Seltzer Has 100-Calories and a 5% ABV
Michael Hemsworth — April 1, 2021 — Marketing
References: seagramcoolers & csnews
The Seagram’s Hard Seltzer range is a refreshing lineup of libations that make the most of high-quality ingredients to maximize flavor and freshness for consumers. The drinks feature 100-calories per can with a 5% ABV and just one gram of sugar each, which positions them as perfectly in-line with consumer demands. The beverages come in four flavor options including Mango Peach, Tropical Pineapple, Watermelon Lime and Mixed Berry.
The Seagram’s Hard Seltzer range is made with a malt base that helps to preserve the brightness of the various fruit flavors in the mix. This also helps them to have a soft, smooth and flavorful finish that's not too sweet to make them suitable for a wide range of consumers to try out.
The Seagram’s Hard Seltzer range is made with a malt base that helps to preserve the brightness of the various fruit flavors in the mix. This also helps them to have a soft, smooth and flavorful finish that's not too sweet to make them suitable for a wide range of consumers to try out.
Trend Themes
1. Fruit-flavored Hard Seltzers - Opportunity for breweries and alcohol brands to incorporate exotic fruit flavors to stand out in the increasingly popular hard seltzer market.
2. Low-calorie Alcoholic Beverages - Room for innovation in creating alcoholic beverages that are tasty and refreshing but cater to consumers' health-conscious lifestyles.
3. Malt-based Alcoholic Beverages - Opportunity for breweries and alcohol brands to experiment with malt-based alcohol options to create unique and flavorful alcoholic beverages.
Industry Implications
1. Alcohol - Alcohol brands can use this trend to create new hard seltzer flavors that will attract consumers and ultimately lead to increased sales.
2. Breweries - Breweries can experiment with malt-based alcoholic beverages to diversify their offerings and cater to consumers looking for unique and flavorful options.
3. Health and Wellness - Opportunity for health and wellness brands to partner with alcohol companies to create low-calorie alcoholic beverages that cater to consumers looking for healthier options.
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