The Dash Peach Drink from Dash Water is Make with "Wonky" Produce
Michael Hemsworth — April 4, 2020 — Marketing
References: dash-water & foodbev
The Dash Peach drink has been unveiled by Dash Water as the brand's first new flavor since its launch of Blackcurrant in 2019 and aims to deliver exceptional flavor in a sustainable manner. The drink, like the brand's other offerings, is made using a base of premium sparkling water along with "wonky" British peaches that would otherwise go to waste. The surplus peaches are sourced from charity Feedback, which is focused on curbing unnecessary food waste by making use of edible ingredients.
Co-Founder of Dash Water Jack Scott spoke on the new Dash Peach drink saying, "Across Europe, 9% of all peaches produced are lost due to overproduction or spoilage at farm level. At Dash Water we are delighted to purchase these surplus peaches at fair market price and to put these peaches to good, reducing waste and in turn producing the refreshing new Dash Peach flavor, just in time for summer.”
Co-Founder of Dash Water Jack Scott spoke on the new Dash Peach drink saying, "Across Europe, 9% of all peaches produced are lost due to overproduction or spoilage at farm level. At Dash Water we are delighted to purchase these surplus peaches at fair market price and to put these peaches to good, reducing waste and in turn producing the refreshing new Dash Peach flavor, just in time for summer.”
Trend Themes
1. Sustainable Beverage Production - Dash Water's use of 'wonky' produce highlights the trend of utilizing surplus ingredients to create flavorful and sustainable beverages, reducing food waste.
2. Flavor Innovation - The introduction of Dash Peach as a new flavor demonstrates the trend of constantly pushing the boundaries of taste and offering consumers exciting and unique beverage options.
3. Collaboration with Nonprofit Organizations - Dash Water's partnership with charity Feedback showcases the trend of businesses working with nonprofit organizations to tackle food waste and contribute to a more sustainable future.
Industry Implications
1. Beverage - The beverage industry can explore opportunities to create sustainable and unique flavors by sourcing surplus or 'wonky' produce, appealing to environmentally-conscious consumers.
2. Food and Beverage Packaging - Innovative packaging solutions can be developed to effectively showcase the sustainable and flavor-centric aspects of beverages made from surplus ingredients, attracting eco-conscious consumers.
3. Nonprofit and Sustainability - Nonprofit organizations and sustainability-focused businesses can collaborate to establish more partnerships that aim to reduce food waste and promote sustainable practices in various industries.
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