The Ugly Company Boats Healthy Recipes That Curb Food Waste, as Well
The Ugly Company boasts a wide range of dried fruit snacks. These all-natural and non-GMO offerings present healthier snacking alternatives to wellness-minded consumers. Additionally, the brand works to curb food waste by using fruit that will otherwise end up in landfills. The numbers are astonishing—"thousands of truckloads of Ugly fruit are thrown out in California every year. [California] throws away more peaches [...] than the state of Georgia produces annually." Amid the food crisis and climate change, many consumers feel that something needs to change and brands like The Ugly Company are answering this demand.
The delicious dried fruit snacks offered by the brand are robust—from Kiwis, Cherries, and White Nectarines to Peaches and Apricots.
Image Credit: The Ugly Company
The delicious dried fruit snacks offered by the brand are robust—from Kiwis, Cherries, and White Nectarines to Peaches and Apricots.
Image Credit: The Ugly Company
Trend Themes
1. Upcycling - Brands can innovate by turning food waste into profitable products.
2. Non-gmo - Offering healthier and non-GMO snacking alternatives presents a disruptive innovation opportunity in the food industry.
3. Sustainability - Creating sustainable products that contribute to reducing food waste and climate change presents opportunities for innovation in the food industry.
Industry Implications
1. Food - There is a growing demand for sustainable, non-GMO, and upcycled food products.
2. Wellness - The trend towards healthier and natural snacking options presents opportunities for innovative products and services in the wellness industry.
3. Sustainability - The focus on sustainability and reducing waste presents opportunities for innovation in industries beyond food, such as packaging and waste management.
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