Sam Adams' Space Craft IPA is Brewed with Hops That Traveled to Space
Laura McQuarrie — November 3, 2021 — Lifestyle
References: samueladams & foodandwine
Sam Adams' Space Craft IPA is a unique new brew that was made with 66 pounds of hops that traveled more than 300 miles above Earth on the first-ever all-civilian space mission in September. The pounds of Citra and Mosaic hops contributed to a beer that is said to have "a firm bitterness and tropical notes of grapefruit, guava, and passionfruit," according to Samuel Adams.
The Space Craft IPA got its name from fans, when the brand put out a call to come up with the right name for a beer of "cosmic proportions." This new beer is set to be available in mid-November in select markets and its launch date coincides with the peak of the Leonid meteor shower.
The Space Craft IPA got its name from fans, when the brand put out a call to come up with the right name for a beer of "cosmic proportions." This new beer is set to be available in mid-November in select markets and its launch date coincides with the peak of the Leonid meteor shower.
Trend Themes
1. Space-themed Craft Beers - With consumers' growing interest in space exploration, breweries can innovate by creating unique craft beers inspired by space travel.
2. Collaborative Marketing - Co-branding marketing campaigns between beer companies and space organizations can appeal to consumers' sense of adventure and curiosity.
3. Sustainable Space Agriculture - With space tourism on the horizon, developing sustainable agriculture techniques in space could lead to innovative brewing methods and new flavors in craft beers.
Industry Implications
1. Craft Beer Industry - The craft beer industry can leverage the public fascination with space exploration to create new and unique products.
2. Space Industry - Beer brewing companies can partner with space organizations to promote space exploration and bring awareness to their brands.
3. Agriculture Industry - Developing sustainable agricultural techniques in space can open up new opportunities for agricultural innovation, which can be applied to brewing methods as well.
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