Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Experimental Summer IPAs

Clean the Sky - Positive Eco Trends & Breakthroughs

This Beer Uses a Trio Of Hops to Generate a Fruity Flavor Profile

— June 30, 2022 — Lifestyle
Pennsylvania-based Troegs Independent Brewing is launching a delectable and somewhat experimental IPA that was inspired by field trips to Yakima Valley in Washington, known as a hotbed of hops due to its climate, soil and irrigation infrastructure. Accordingly, the 'Field Study' IPA lays bare the educational effort that went into brewing a beverage that comprises a blend of Mosaic, El Dorado and Citra hops.

With hints of pear, melon and grapefruit, this experimental IPA has delectable fruity notes, with the use of Rustic Pale malt giving the brew a nutty character. As a result, it's more than apparent that this particular beer is designed to cater to both seasoned IPA drinkers as well as those looking to get into the category for the first time.

Image Credit: Tröegs Independent Brewing
Trend Themes
1. Experimental Ipas - The trend of breweries experimenting with unique and unusual combinations of hops and ingredients in IPAs presents an opportunity for brewers to differentiate themselves in a crowded market.
2. Innovative Hop Blends - The trend of using unique and hard-to-find hop varieties in IPAs provides an opportunity for hop growers to develop and sell new hop blends to brewers.
3. Nutty Flavors - The trend of incorporating nutty flavors into IPAs using Rustic Pale malt presents an opportunity for maltsters to create new and unique malt blends for brewers to experiment with.
Industry Implications
1. Craft Beer Industry - Craft breweries can differentiate their product lines and stand out in a crowded market by experimenting with unique hop blends and ingredients, such as the use of Rustic Pale malt to create nutty flavors in IPAs.
2. Hop Growing Industry - Hop growers can develop new and unique hop blends, like the Mosaic, El Dorado and Citra hops used in the Field Study IPA, to sell to breweries looking to experiment with different flavor profiles in their IPAs.
3. Malt Production Industry - Maltsters can develop unique malt blends that incorporate nutty flavors, like Rustic Pale malt used in the Field Study IPA, for breweries to use in experimental IPAs to differentiate themselves in the craft beer industry.
1.8
Score
Popularity
Activity
Freshness