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Too Hot for Takeoff

Clean the Sky - Positive Eco Trends & Breakthroughs

Southwest Airlines Sued for Booting Under-Dressed Hooters Waitress

— September 8, 2007 — Naughty
Southwest Airlines, once known for under-dressing its flight attendants, is being sued for booting an 'under-dressed' passenger. The passenger, Kyla Ebbert was asked to leave by a flight attendant. She refused.

Kyla was just an innocent Hooters waitress trying to get from San Diego to Tuscon. Her attire (shown) was a tight white shirt and short denim skirt.

ABC notes, "Kyla Ebbert, a blond, shapely 23-year-old San Diego coed who also works shifts at a Hooters restaurant, boarded the flight to Tucson, Ariz., on a one-day round-trip visit to an Arizona doctor's appointment. She had settled into her seat when a flight attendant confronted her about what was later described by the airline as 'revealing attire.'"

Ironically, Kyla Ebbert told the Today Show, "I was humiliated, I was embarrassed... I felt like everyone was staring." Interesting. If she really didn't like the attention, she probably wouldn't want to go on the Today Show.

The best part of the story is actually the juxtaposition of Kyla's attire with the old Southwest standard issue uniforms...
Trend Themes
1. Passenger Dress Code - Opportunity for airlines to establish clear guidelines and policies regarding passenger dress code to prevent similar incidents.
2. Body Positivity and Inclusivity - Opportunity for airlines to promote body positivity and inclusivity by embracing diverse attire choices and creating a welcoming environment for all passengers.
3. Social Media Backlash - Opportunity for airlines to effectively manage potential social media backlash arising from incidents involving passenger attire and maintain a positive brand image.
Industry Implications
1. Airline Industry - Opportunity for airlines to review and update their policies and procedures regarding passenger dress code to avoid controversies and legal issues.
2. Hospitality Industry - Opportunity for hotels, resorts, and other hospitality businesses to develop inclusive dress code policies that cater to diverse guest preferences and promote a welcoming atmosphere.
3. Fashion Industry - Opportunity for fashion brands and designers to collaborate with airlines to create stylish and comfortable travel attire options that adhere to airline dress code policies.
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