Comedy Central and Frito-Lay Will Manufacture South Park Cheesy Poofs
Marissa Brassfield — July 17, 2011 — Pop Culture
Fans of Cartman, Kyle, Stan and Kenny will be pumped to learn that Comedy Central and Frito-Lay are teaming up to roll out 1.5 million bags of South Park Cheesy Poofs. If you'd rather not shell out the $2.99 each bag will cost at Wal-Mart, head to San Diego's Comic-Con International this weekend and check out the Ultimate "South Park" Fan Experience for a free bag.
The 15,000-square-foot South Park exhibit will also feature a replica of South Park Avenue, including the kids' school cafeteria, which is where the Cheesy Poofs will be served. Visitors can also customize South Park-inspired avatars for social networking sites.
The South Park Cheesy Poofs, personalized avatars and exhibit at Comic-Con International are all part of a campaign Comedy Central is calling "Year of the Fan." The promotional initiatives celebrate the 15th season of South Park by thanking devoted fans who've stuck with the controversial show for almost two decades.
The 15,000-square-foot South Park exhibit will also feature a replica of South Park Avenue, including the kids' school cafeteria, which is where the Cheesy Poofs will be served. Visitors can also customize South Park-inspired avatars for social networking sites.
The South Park Cheesy Poofs, personalized avatars and exhibit at Comic-Con International are all part of a campaign Comedy Central is calling "Year of the Fan." The promotional initiatives celebrate the 15th season of South Park by thanking devoted fans who've stuck with the controversial show for almost two decades.
Trend Themes
1. Branded Snacks for Fans - Companies can collaborate to launch innovative, branded snacks, merchandise and social media experiences during events for their fans.
2. Immersive Fan Experiences - Events that offer immersive, interactive experiences, such as food replicas and Avatars, can attract more visitors, boost brand recognition and create lasting memories.
3. Celebrating Fan Loyalty - Organizations can show appreciation to their consumers by acknowledging their loyalty through events, personalized products and social media engagement.
Industry Implications
1. Entertainment Industry - The entertainment industry can leverage the popularity of specific franchises and characters by launching branded products, merchandise and events for their fanbase.
2. Food and Beverage Industry - Food and beverage companies can explore new flavor profiles and packaging designs to create branded snacks that appeal to fans of popular franchises, TV shows and movies.
3. Social Media Industry - Social media companies can collaborate with brands to create personalized Avatars within their platforms and drive user engagement during events and campaigns.
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