Pringles Created New Limited-Edition Snacks for Rick and Morty Fans
Laura McQuarrie — September 10, 2020 — Marketing
References: Facebook & prnewswire
At the end of last year, Pringles introduced a fun Pickle Rick flavor for Rick and Morty fans and this collection of limited-edition snacks is now being expanded with two new varieties—Honey Mustard Morty and Look at Me! I'm Cheddar & Sour Cream. Like the original Pickle Rick flavor, these new limited-edition products lean into the "show's cosmic absurdity" and feature colorful packaging designs adorned with characters from the animated series.
Sweet and tangy Honey Mustard Morty is described as a flavor that perfectly captures Morty Smith's well-mannered and blissfully ignorant nature, and Look at Me! I'm Cheddar & Sour Cream taps into the essence of the tall blue character, Mr. Meeseeks. The new limited-edition Pringles snacks are sure to be just as much of a hit with fans who are looking for fun ways to engage with the franchise.
Image Credit: Kellogg Company
Sweet and tangy Honey Mustard Morty is described as a flavor that perfectly captures Morty Smith's well-mannered and blissfully ignorant nature, and Look at Me! I'm Cheddar & Sour Cream taps into the essence of the tall blue character, Mr. Meeseeks. The new limited-edition Pringles snacks are sure to be just as much of a hit with fans who are looking for fun ways to engage with the franchise.
Image Credit: Kellogg Company
Trend Themes
1. Limited-edition Snacks - There is an opportunity for other companies to collaborate with popular media franchises to create limited-edition snacks that resonate with fans.
2. Pop Culture Branding - Using popular media franchises in branding and marketing efforts can help companies reach new audiences and create excitement around their products.
3. Cosmic Flavor Combinations - There is potential to explore unconventional flavor combinations inspired by sci-fi and fantasy themes to provide consumers with unique culinary experiences.
Industry Implications
1. Snack Food Industry - Collaborating with popular media franchises to create limited-edition snacks can be a successful strategy for driving sales and engaging with new audiences.
2. Entertainment Industry - Brands can partner with popular TV shows, movies, and other media franchises to expand their reach and create new revenue streams.
3. Food and Beverage Packaging Industry - Incorporating eye-catching designs inspired by popular media franchises can help brands stand out on store shelves and capture the attention of consumers.
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