The Crosta Mollica Sourdough Pizza Range Has Two New Offerings
Michael Hemsworth — March 20, 2025 — Lifestyle
References: crostamollica & foodbev
The Crosta Mollica sourdough pizza range has been updated by the brand with new options that are perfect for supporting consumers in their bid to enjoy restaurant-quality meals from the comfort of home. The product range will include the new Frozen Sourdough Pizza Base and the Salami Napoli Pizza, which each prioritize a high-quality option that won't skimp on flavor. The Frozen Sourdough Pizza Base is arriving at Waitrose in a two-pack, while the Salami Napoli Pizza is headed to Tesco starting April 28, 2025.
Marketing Director Dean Lavender commented on the new additions to the Crosta Mollica sourdough pizza range saying, "With our complete brand refresh and new product launches, we're continuing to honour our commitment to authentic Italian craftsmanship while making it even easier for food lovers to enjoy premium quality meals at home. The Frozen Pizza Bases celebrate our heritage – Pizza Base was our first-ever pizza product and remains our best-seller – while our new Salami Napoli pizza responds directly to what our customers have been asking for: an authentically Italian take on a beloved classic."
Marketing Director Dean Lavender commented on the new additions to the Crosta Mollica sourdough pizza range saying, "With our complete brand refresh and new product launches, we're continuing to honour our commitment to authentic Italian craftsmanship while making it even easier for food lovers to enjoy premium quality meals at home. The Frozen Pizza Bases celebrate our heritage – Pizza Base was our first-ever pizza product and remains our best-seller – while our new Salami Napoli pizza responds directly to what our customers have been asking for: an authentically Italian take on a beloved classic."
Trend Themes
1. Frozen Sourdough Expansion - The introduction of the Frozen Sourdough Pizza Base provides an avenue for brands to explore premium frozen dough products that cater to convenience without compromising on quality.
2. Artisanal At-home Dining - Consumers increasingly seek the taste of artisanal restaurant-style dishes at home, driving demand for products that deliver authentic culinary experiences.
3. Premium Italian Offerings - The focus on authentic Italian ingredients and methods in pizza products highlights a consumer trend towards premiumization in frozen food offerings.
Industry Implications
1. Frozen Food Industry - The Frozen Food Industry stands to benefit from consumer desire for high-quality, convenient meal options that recreate restaurant-style experiences at home.
2. Artisanal Craft Foods - Artisanal Craft Foods continue to gain traction as consumers look for distinctive, quality-driven products that provide a taste of traditional craftsmanship.
3. Grocery Retail - Grocery Retailers are capitalizing on premium exclusive offerings like the Crosta Mollica range to enhance product differentiation and attract discerning shoppers.
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