Crosta & Mollica Introduced Two New Grocery Items
Michael Hemsworth — May 15, 2024 — Lifestyle
References: crostamollica & foodanddrinktechnology
Crosta & Mollica has introduced two new products for the summer to provide UK consumers with an easy way to elevate any meal with a touch of authentic Italian fare. The products include the Roast Garlic & Mozzarella Pizza Bread and the Mascarpone Stracciatella Gelato, which are both arriving at Ocado and draw inspiration from restaurant menu items. The Roast Garlic & Mozzarella Pizza is price at £2.95 for a 229-gram serving, while the Mascarpone Stracciatella Gelato is priced at £5.75 for a 450ml tub to prioritize affordability for restaurant-quality cuisine.
The new Crosta & Mollica products are both made in Italy like the brands other SKUs and respond to demand for at-home, restaurant-inspired food options as consumers seek to cut costs and keep quality.
The new Crosta & Mollica products are both made in Italy like the brands other SKUs and respond to demand for at-home, restaurant-inspired food options as consumers seek to cut costs and keep quality.
Trend Themes
1. Authentic Restaurant-inspired Grocery Items - The introduction of Crosta & Mollica's Italian products showcases a trend towards bringing authentic, restaurant-quality food into the home.
2. Value-driven Gourmet Grocery Products - Consumers are increasingly seeking high-quality yet affordable gourmet items, as seen with the competitively priced Mascarpone Stracciatella Gelato and Pizza Bread.
3. Conveniently Elevated Meal Solutions - Products like the Roast Garlic & Mozzarella Pizza Bread highlight the trend of convenience without compromising on the rich, gourmet taste.
Industry Implications
1. Gourmet Grocery - The gourmet grocery industry can capitalize on the growing demand for premium, restaurant-inspired food products available for at-home consumption.
2. Affordable Luxury Foods - With products like Crosta & Mollica's new offerings, there's a burgeoning market for luxury foods that maintain a balance between high quality and affordability.
3. Frozen and Refrigerated Desserts - Innovations in the frozen dessert sector are evident with Mascarpone Stracciatella Gelato, catering to sophisticated consumer tastes even in everyday grocery items.
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