Oatburst is Now Packaged in the Greiner K3 r100 Solution
Michael Hemsworth — July 3, 2024 — Marketing
References: greiner-gpi & foodanddrinktechnology
Symington's has announced it has shifted its Oatburst instant porridge brand to the Greiner K3 r100 self-separating cup packaging solution in a bid to give the product a more eco-friendly profile.
The packaging update can be observed across the brand's 57-gram serving and will make the product much more recyclable without requiring any work to be done on the consumer side. The packaging solution is rated to separate itself before it reaches the near-infrared detection (NIR) system at a recycling facility, which will allow for elevated levels of proper detection, sorting and ultimately recycling.
Symington Finance Director Julian Wetton spoke on the adoption of the Greiner K3 r100 packaging for the Oatburst range saying, "Oatburst is ideal for people on the go, so we are delighted that however consumers dispose of the empty container when they have finished enjoying their instant porridge snack, the two packaging materials will self-separate to enable recycling during the waste disposal process."
The packaging update can be observed across the brand's 57-gram serving and will make the product much more recyclable without requiring any work to be done on the consumer side. The packaging solution is rated to separate itself before it reaches the near-infrared detection (NIR) system at a recycling facility, which will allow for elevated levels of proper detection, sorting and ultimately recycling.
Symington Finance Director Julian Wetton spoke on the adoption of the Greiner K3 r100 packaging for the Oatburst range saying, "Oatburst is ideal for people on the go, so we are delighted that however consumers dispose of the empty container when they have finished enjoying their instant porridge snack, the two packaging materials will self-separate to enable recycling during the waste disposal process."
Trend Themes
1. Self-separating Packaging - Technology enabling packaging to self-separate before reaching NIR systems offers a significant advance in automated recycling efficiency.
2. Eco-friendly Packaging Solutions - The shift towards eco-friendly packaging solutions like the Greiner K3 r100 highlights a growing commitment to sustainability in consumer products.
3. Recyclable On-the-go Packaging - The introduction of recyclable packaging for on-the-go food products addresses the increasing consumer demand for convenience without sacrificing environmental responsibility.
Industry Implications
1. Food Packaging - Innovations in food packaging such as self-separating solutions enhance recyclability and align with sustainability goals.
2. Waste Management - The adoption of advanced packaging materials that streamline recycling processes impacts the waste management industry by improving sorting and recycling rates.
3. Sustainable Consumer Goods - Brands moving towards sustainable packaging options reflect a larger industry shift towards environmentally responsible consumer goods.
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