Glenmorangie's SoundForm FLUID has a Poetic Aesthetic
Meghan Young — January 5, 2012 — Art & Design
References: wolfsondesign & contemporist
The SoundForm FLUID bar is a dynamic design that would be perfect for hip clubs, lounges and contemporary homes. The overall shape may be inspired by audio recordings created by the pouring of liquid into a crystal glass, but as the designer puts it, the SoundForm FLUID bar was "conceived as a concrete visualization capturing a moment in time and preserving an anticipation of pleasure."
The SoundForm FLUID bar was designed by Philip Michael Wolfson for whisky brand Glenmorangie. Featuring an unusual, yet stunning sculpture-like shape, it looks more like a piece of art than a piece of furniture. Nevertheless, its complex series of curves add a poetic aesthetic that captures the luxurious essence of pouring a refreshing glass of liquor as well as the activity of enjoying company in a relaxed environment.
The SoundForm FLUID bar was designed by Philip Michael Wolfson for whisky brand Glenmorangie. Featuring an unusual, yet stunning sculpture-like shape, it looks more like a piece of art than a piece of furniture. Nevertheless, its complex series of curves add a poetic aesthetic that captures the luxurious essence of pouring a refreshing glass of liquor as well as the activity of enjoying company in a relaxed environment.
Trend Themes
1. Dynamic Design - Opportunities for disruptive innovation in creating visually stunning and functional designs for bars, lounges, and contemporary homes.
2. Sculpture-like Shape - Opportunities for disruptive innovation in combining art and furniture to create unique and visually captivating pieces.
3. Poetic Aesthetic - Opportunities for disruptive innovation in incorporating elements of poetry and emotion into design to create a luxurious and immersive experience.
Industry Implications
1. Hospitality - Opportunities for disruptive innovation in creating innovative and visually striking bars and lounges within the hospitality industry.
2. Furniture - Opportunities for disruptive innovation in designing unique and artistic furniture pieces that go beyond mere functionality.
3. Home Decor - Opportunities for disruptive innovation in creating visually captivating and luxurious home decor items that add a touch of elegance to any space.
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