Spotify Makes Its Ad Studio Available to All World Wide Users
Daniel Johnson — April 13, 2020 — Tech
References: adstudio.spotify & mobilemarketer
Spotify will make its self-serve ad platform available globally after the platform was initially beta tested. With the new self-serve ad service, companies can upload a script to the platform, after that Spotify will completely produce the ad. Spotify will also fill in voiceovers and background music where needed in order to create a more compelling listening experience. It will also not cost advertisers extra for ad production.
The self-serve ad platform is also equipped with geo-targeting tools, with a total of 180,000 different regions. This means that advertisers on the Spotify platform will have an enhanced ability to market to consumers that are more likely to purchase products.
Overall it is clear that Spotify is prioritizing advertising on its platform, which could have a key role in generating revenue.
self-serve ad
Image Credit: Spotify
The self-serve ad platform is also equipped with geo-targeting tools, with a total of 180,000 different regions. This means that advertisers on the Spotify platform will have an enhanced ability to market to consumers that are more likely to purchase products.
Overall it is clear that Spotify is prioritizing advertising on its platform, which could have a key role in generating revenue.
self-serve ad
Image Credit: Spotify
Trend Themes
1. Global Self-serve Ad Platforms - Spotify's self-serve ad platform could disrupt the advertising industry by providing companies with an affordable and efficient way to produce and market their ads globally.
2. Automated Ad Production - Spotify's automated ad production feature could disrupt the traditional ad production industry by providing a more affordable and efficient way to produce high-quality ads for small and large businesses alike.
3. Geo-targeted Advertising - Spotify's geo-targeting tools could disrupt the advertising industry by enabling companies to target specific regions and demographics with their ads, increasing the effectiveness of their marketing campaigns.
Industry Implications
1. Marketing and Advertising - The advertising industry could be disrupted by Spotify's self-serve ad platform, which offers affordable and efficient ad production and geo-targeting tools.
2. Audio Production - Spotify's automated ad production feature could disrupt the audio production industry by providing a more affordable and efficient way to produce high-quality ads for businesses of all sizes.
3. Streaming Services - Spotify's prioritization of advertising on its platform could disrupt the streaming services industry by generating new revenue streams for the company and potentially changing the way other streaming services monetize their platforms.
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