Apple Announces a Monetized Overhaul to its Podcast App
Josh Thompson-Persaud — April 21, 2021 — Business
References: apple & techcrunch
Apple announced its new premium subscription service, Apple Podcasts, which will deliver curated podcast content completely ad-free. Put together to compete with Spotify's stranglehold on the market, Apple's redesigned platform will feature a mixture of free, premium, and freemium content to consumers. Apple Podcasts' premium subscription will allow access to podcasts hosted by prominent voices in news and content creation, including QCODE and NPR, as well as exclusive, additional content.
The updated app has a fresh, clean look that makes it easy for consumers to search for and save their favorite content. With the Smart Play feature, the app will start serialized shows from the beginning and episodic shows from the latest episode catalyzing a smooth listening experience.
Alongside user-side updates to Apple Podcasts, Apple also released several tools for podcast producers, which will make it easier for them to manage their shows and access valuable metadata, potentially inviting more content creators onto the platform.
Image Credit: Apple
The updated app has a fresh, clean look that makes it easy for consumers to search for and save their favorite content. With the Smart Play feature, the app will start serialized shows from the beginning and episodic shows from the latest episode catalyzing a smooth listening experience.
Alongside user-side updates to Apple Podcasts, Apple also released several tools for podcast producers, which will make it easier for them to manage their shows and access valuable metadata, potentially inviting more content creators onto the platform.
Image Credit: Apple
Trend Themes
1. Curated Podcast Content - The demand for ad-free, premium, and freemium podcast content curated by the likes of QCODE and NPR opens a disruptive innovation opportunity for other streaming platforms to spruce up their existing services or introduce new ones.
2. Smart Play Feature for Serialized Shows - The Smart Play feature for starting serialized shows from the beginning and episodic shows from the latest episode could be a disruptive innovation opportunity for other streaming platforms to introduce similar features and provide convenient and personalized podcast experiences to listeners.
3. Tools for Podcast Producers - Apple's podcast producer tools introduce a disruptive innovation opportunity for providers to develop similar tools for podcast creators and streamline content management, promoting more content creators to generate high-quality podcasts.
Industry Implications
1. Podcast Streaming Platforms - Podcast streaming platforms can leverage exclusive content deals with popular voices in news and content creation to offer a superior podcast experience to listeners.
2. Audio Advertising - With the rise of ad-free premium podcast content, audio advertising industries have an opportunity to develop innovative and engaging ad formats to reach listeners.
3. Podcast Production Companies - Podcast production companies can use Apple's producer tools to streamline content management, promote more creators, and generate high-quality podcasts at scale.
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