Avid Audio Launches New Three-Month Subscription Model
Niko Pajkovic — April 30, 2022 — Tech
American digital audio company Avid has unveiled a new audio editing software subscription package for its Pro Tools suite. The new three-month offering represents a push by the brand to attract emerging musicians who may be in search of a more accessible, easy-to-use editing platform.
In addition, the company has also announced the launch of two new virtual instruments for its platform, as well as integration with SoundFlow, a new automation tool designed to improve music-making workflows. The specific products offered via new three-month subscription models include Pro Tool Artist, Pro Tools Studio, and Pro Tools Flex.
“The new pricing for Pro Tools gives creators at every level, whether they’re working in music creation or audio post-production, the ability to deliver their best possible sound no matter where they’re at in their career,” said Francois Quereuil, Avid’s VP for Product Management for Audio and Music Solutions.
Image Credit: Avid
In addition, the company has also announced the launch of two new virtual instruments for its platform, as well as integration with SoundFlow, a new automation tool designed to improve music-making workflows. The specific products offered via new three-month subscription models include Pro Tool Artist, Pro Tools Studio, and Pro Tools Flex.
“The new pricing for Pro Tools gives creators at every level, whether they’re working in music creation or audio post-production, the ability to deliver their best possible sound no matter where they’re at in their career,” said Francois Quereuil, Avid’s VP for Product Management for Audio and Music Solutions.
Image Credit: Avid
Trend Themes
1. Three-month Subscription Model - Avid's new three-month subscription model trend aims to attract emerging musicians who are looking for a more accessible and easy-to-use editing platform.
2. Virtual Instruments - Avid's new virtual instruments trend gives creators at every level the ability to deliver their best possible sound no matter where they're at in their career.
3. Automation Tool Integration - Avid's integration with SoundFlow trend helps improve music-making workflows for creators at every level.
Industry Implications
1. Audio Editing Software - The audio editing software industry can capitalize on the emerging trend towards accessible and easy-to-use editing platforms.
2. Music Creation and Production - The music creation and production industry can capitalize on Avid's new virtual instruments and automation tool integration trends to deliver better sound and improve music-making workflows.
3. Subscription-based Services - The subscription-based services industry can capitalize on Avid's new three-month subscription model trend by offering similar models for their own products and services.
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