The Gossip News Campaign by Soul Fast Advertising
Armida Ascano — October 4, 2010 — Pop Culture
References: adsoftheworld & adsoftheworld
This campaign for Gossip News is a stroke of genius by Uruguay's Soul Fast Advertising. The concept for this campaign is so outrageously simple yet undeniably effective.
The images of upside-down celebrity faces is paired with the tagline, "The other side of the news," creating instant recognition with the campaign's message. Soul Fast Advertising hit a home run with its choice for celebrities as well, including Uma Thurman, Dennis Rodman and Lindsay Lohan.
Implications - The use of celebrities is a great and always effective way for companies to garner public attention. Using an image of a familiar face draws consumers in and creates a sense of intrigue toward a product that would regularly not produce that level of audience fascination.
The images of upside-down celebrity faces is paired with the tagline, "The other side of the news," creating instant recognition with the campaign's message. Soul Fast Advertising hit a home run with its choice for celebrities as well, including Uma Thurman, Dennis Rodman and Lindsay Lohan.
Implications - The use of celebrities is a great and always effective way for companies to garner public attention. Using an image of a familiar face draws consumers in and creates a sense of intrigue toward a product that would regularly not produce that level of audience fascination.
Trend Themes
1. Celebrity Ads - Companies can use popular celebrities to gain public attention and create a sense of intrigue.
2. Inverted Advertisements - Using upside-down images as a marketing campaign can create a memorable and effective message.
3. Alternative News - Alternative news outlets can create campaigns that challenge traditional news media with unique messages.
Industry Implications
1. Advertising - Advertising agencies can use unique and innovative campaign strategies to break through the clutter and capture consumer attention.
2. Entertainment - The entertainment industry can leverage celebrities to create new and innovative marketing campaigns that differentiate their products.
3. Journalism - Journalism outlets can create campaigns that challenge traditional news media and offer alternative perspectives on current events.
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