The Soreen Christmas Loaf Mimics the Flavor of a Traditional Dish
Michael Hemsworth — November 24, 2022 — Lifestyle
References: soreen & talkingretail
The Soreen Christmas Loaf is a new take on the brand's signature snack loaves that promises to deliver exceptionally seasonal flavor for consumers to enjoy this holiday season.
The snack loaf is formulated with Christmas pudding in mind, and features a mix of raisins, cherries, currants, winter spices and citrus in the mix. The snack loaf is launching alongside two limited-edition Mini Loaves in Gingerbread and Raspberry & White Chocolate flavors for consumers to try out this holiday. The products are all vegan-friendly.
Marketing Director Liz Jacobs commented on the new Soreen Christmas Loaf saying, "Our Deliciously Snowy range provides the perfect combination, offering families a tasty treat that is low in calories, low in saturated fat and still retains that squidgy Soreen deliciousness to satisfy the taste buds either on-the-go, after or between meals.”
The snack loaf is formulated with Christmas pudding in mind, and features a mix of raisins, cherries, currants, winter spices and citrus in the mix. The snack loaf is launching alongside two limited-edition Mini Loaves in Gingerbread and Raspberry & White Chocolate flavors for consumers to try out this holiday. The products are all vegan-friendly.
Marketing Director Liz Jacobs commented on the new Soreen Christmas Loaf saying, "Our Deliciously Snowy range provides the perfect combination, offering families a tasty treat that is low in calories, low in saturated fat and still retains that squidgy Soreen deliciousness to satisfy the taste buds either on-the-go, after or between meals.”
Trend Themes
1. Seasonal Snacks - Innovative seasonal flavors in snacks to entice customers to purchase more often.
2. Plant-based Products - Developing plant-based products to appeal to vegan customers who want healthier and ethical food choices.
3. Limited-edition Releases - Creating limited-edition flavors as a marketing strategy to increase brand awareness and attract more customers.
Industry Implications
1. Food and Beverage - Food corporations can explore unique seasonal flavors and vegan-friendly products to boost sales.
2. Marketing and Advertising - Marketing firms could help food brands promote their limited-edition offerings to reach a wider audience.
3. Retail Industry - Retailers could leverage the trend of seasonal snacks to create attractive displays that boost foot traffic and sales.
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