These Soreen Halloween Products are Seasonally Sweet
Michael Hemsworth — September 15, 2022 — Marketing
References: soreen & talkingretail
The Soreen Halloween products are arriving ahead of the fall celebration for consumers to enjoy as a decidedly spooky take on the brand's traditional snack loaves. The spooky Soreen products have been temporarily renamed Screem to further convey the spooky theme, while a series of Halloween-themed branding elements promise to delight adults and consumers alike. The products come in the Cherry Jellies and the Toffee Apple Scream flavors, which both come in at 101-calories per bar to make them a healthier alternative to chocolate as a Halloween-themed treat.
Marketing Director Liz Jacobs spoke on the Soreen Halloween products saying, "Back by popular demand, our Halloween range features a NEW Cherry Jellies flavour to delight our fans with highly impressive health credentials. The beauty of these snacks for parents is that they are delicious and treat-like for children, but also highly convenient as they are HFSS compliant, a great source of fibre and low in saturated fat."
Marketing Director Liz Jacobs spoke on the Soreen Halloween products saying, "Back by popular demand, our Halloween range features a NEW Cherry Jellies flavour to delight our fans with highly impressive health credentials. The beauty of these snacks for parents is that they are delicious and treat-like for children, but also highly convenient as they are HFSS compliant, a great source of fibre and low in saturated fat."
Trend Themes
1. Halloween-themed Snacks - There are opportunities to create more Halloween-themed snack products with healthier alternatives to chocolate, following the lead of Soreen's Screem range.
2. Seasonal Branding - Marketers can introduce temporary branding elements as part of their seasonal marketing strategies, as seen in Soreen's Screem range's Halloween-themed packaging.
3. Healthy Junk Food - There is a growing trend in promoting healthier versions of junk food, as evidenced by Soreen's Screem range's 101-calorie bars as a better-for-you alternative to traditional Halloween treats.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore more seasonal offerings and creative branding elements to attract consumers during special occasions like Halloween, like Soreen's Screem range.
2. Marketing and Advertising - There is an opportunity for marketing and advertising professionals to develop and implement effective seasonal marketing strategies and branding elements, following Soreen's Screem range's success.
3. Health and Wellness - The health and wellness industry can promote healthier alternative versions of junk food, following Soreen's Screem range's emphasis on low calorie, high fibre, and low saturated fat products.
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