The Soreen Sticky Toffee Loaf Satisfies Cravings in a Non-HFSS Way
Michael Hemsworth — August 29, 2024 — Lifestyle
The Soreen Sticky Toffee Loaf is the healthier cake brand's latest creation that's targeted towards consumers seeking out a way to indulge in a classic dessert in a permissible way.
The loaf is reported to have 59% fewer calories, 55% less sugar and 85% less fat per serving/100-grams, depending, than traditional sticky toffee pudding. The product thus has a non-HFSS profile that makes it suitable for consumers to enjoy as a weeknight dessert, snack and more. The product is making its way to retailers in the UK now for £1.50 per pack.
Marketing Director Liz Jacobs commented on the new Soreen Sticky Toffee Loaf saying, "Our mission is to offer consumers tasty, healthier snacks and we’re committed to bringing exciting NPD to the category to offer shoppers greater choice. We’re confident the Sticky Toffee Loaf will not only be a hit as a delicious sweet treat to snack on, but also as a versatile, lighter pudding alternative which can be enjoyed warm with ice cream or custard.”
The loaf is reported to have 59% fewer calories, 55% less sugar and 85% less fat per serving/100-grams, depending, than traditional sticky toffee pudding. The product thus has a non-HFSS profile that makes it suitable for consumers to enjoy as a weeknight dessert, snack and more. The product is making its way to retailers in the UK now for £1.50 per pack.
Marketing Director Liz Jacobs commented on the new Soreen Sticky Toffee Loaf saying, "Our mission is to offer consumers tasty, healthier snacks and we’re committed to bringing exciting NPD to the category to offer shoppers greater choice. We’re confident the Sticky Toffee Loaf will not only be a hit as a delicious sweet treat to snack on, but also as a versatile, lighter pudding alternative which can be enjoyed warm with ice cream or custard.”
Trend Themes
1. Low-calorie Desserts - Soreen's introduction of a non-HFSS Sticky Toffee Loaf exemplifies the trend of creating indulgent yet healthier dessert options.
2. Versatile Snack Foods - The multifaceted use of the Sticky Toffee Loaf as both a snack and a dessert highlights the growing demand for versatile food products.
3. Health-conscious Indulgence - The significant reduction in calories, sugar, and fat per serving in Soreen's latest product aligns with the trend of health-conscious consumers seeking permissible indulgence.
Industry Implications
1. Food and Beverage - The Soreen Sticky Toffee Loaf represents the food and beverage industry's shift towards creating healthier versions of traditional indulgent foods.
2. Retail - The retail sector is witnessing a rise in health-focused products, such as the non-HFSS Soreen Sticky Toffee Loaf, meeting consumer demand for healthier options in everyday grocery.
3. Health and Wellness - In the health and wellness industry, the introduction of products like the Sticky Toffee Loaf emphasizes a growing market for low-calorie, reduced-sugar foods while retaining taste.
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