This Soreen Chocolate Loaf Bar is Lower in Fat and Sugar Than Others
Michael Hemsworth — October 17, 2020 — Marketing
The Soreen Chocolate Loaf Bar is a new cereal bar product for consumers who are looking for a way to keep their energy levels up throughout the day in a delicious, health-conscious way. The bars are characterized by their plant-based recipe that is suitable for vegans who are looking for a chocolatey yet dairy-free option to pick up. The bars are reported to have 30% less sugar as well as 70% less fat than the average cereal bars on the market.
The Soreen Chocolate Loaf Bar was touted by Marketing Director Bethan Brown who said, "Given the rising popularity of Soreen Loaf Bars, fueling active lifestyles, we took the decision to add a new flavor that would appeal to a different palate. Veganism has been a key trend within the food industry for the last few years now, so we’re immensely proud to bring a vegan, plant-based chocolate product to market that retains that flavorsome, treat like taste without being high in sugar or fat – important for a healthy and nutritious diet.”
The Soreen Chocolate Loaf Bar was touted by Marketing Director Bethan Brown who said, "Given the rising popularity of Soreen Loaf Bars, fueling active lifestyles, we took the decision to add a new flavor that would appeal to a different palate. Veganism has been a key trend within the food industry for the last few years now, so we’re immensely proud to bring a vegan, plant-based chocolate product to market that retains that flavorsome, treat like taste without being high in sugar or fat – important for a healthy and nutritious diet.”
Trend Themes
1. Plant-based Snacks - The rise in popularity of veganism has created an opportunity for plant-based snack products like the Soreen Chocolate Loaf Bar.
2. Reduced Sugar - Consumers' growing concern about sugar intake presents an opportunity for cereal bar manufacturers to create products with significantly less sugar, like the Soreen Chocolate Loaf Bar.
3. Healthy Indulgence - The demand for health-conscious indulgent treats provides an opportunity for cereal bar producers to develop products like the Soreen Chocolate Loaf Bar that offer a flavorsome experience while maintaining low levels of sugar and fat.
Industry Implications
1. Snack Food - The plant-based trend opens up possibilities for companies in the snack food industry to create innovative and delicious vegan-friendly products, such as cereal bars.
2. Health Food - The demand for reduced sugar and healthier snack options creates opportunities for businesses in the health food industry to develop products like the Soreen Chocolate Loaf Bar that cater to health-conscious consumers.
3. Confectionery - The growing interest in healthier indulgence gives confectionery companies a chance to capitalize on the demand for treats with lower sugar and fat content, like the Soreen Chocolate Loaf Bar.
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