The Solen Crazy Balloon Gum is Imaginatively Fun
Meghan Young — August 22, 2011 — Marketing
References: leoburnett.tr & ibelieveinadv
The Solen Crazy Balloon Gum ad campaign shows that this chewing gum is so amazing that the word 'bubble' doesn't do it justice. Instead the word "balloon" is more adequate. Yet even that seems to fall short by the looks of these print ads. So impressive is the gum's ability to be blown up that it rivals planes, UFOs and hot air balloons.
Conceived and executed by Istanbul-based ad agency Leo Burnett, the Solen Crazy Balloon Gum ad campaign is imaginatively fun, appealing to both children and adults alike. Yet its colorful illustrated components, created by Zoo Istanbul, will surely draw in a younger crowd more than any other demographic. Photographed by Mert Kibar, the Solen Crazy Balloon Gum ad campaign also has a magical feel to it.
Conceived and executed by Istanbul-based ad agency Leo Burnett, the Solen Crazy Balloon Gum ad campaign is imaginatively fun, appealing to both children and adults alike. Yet its colorful illustrated components, created by Zoo Istanbul, will surely draw in a younger crowd more than any other demographic. Photographed by Mert Kibar, the Solen Crazy Balloon Gum ad campaign also has a magical feel to it.
Trend Themes
1. Imaginative Ad Campaigns - Creating ad campaigns that are imaginative and capture the attention of both children and adults.
2. Interactive Packaging Design - Designing packaging that showcases the product's features and creates a sense of wonder and excitement.
3. Multi-generational Branding - Developing branding strategies that appeal to a wide range of age groups, from children to adults.
Industry Implications
1. Advertising and Marketing - Opportunity for ad agencies to create imaginative campaigns that captivate diverse audiences.
2. Confectionery - Potential for candy and gum companies to innovate in packaging design to create a magical and interactive experience for consumers.
3. Illustration and Design - Demand for talented illustrators and designers to create visually captivating components for ad campaigns.
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