Axa Health Installs Giant SAD Lamps in London's King's Cross
Niko Pajkovic — February 26, 2022 — Marketing
References: axahealth & campaignlive
As part of its 'Feelgood health' campaign, health insurance company Axa Health has set up a unique out-of-home installation in London featuring giant lamps intended to boost passerby's mental and physical well-being.
The installation includes three bedside table-style lamps that measure five meters high, each of which is equipped with seasonal affective disorder (SAD) bulbs. The idea is that these giant lamps will help alleviate the winter blues by mimicking sunlight for those who stand or sit underneath them. Adding to the interactive nature of the installation, pedestrians will be able to pull on a cord to activate the lamp's light and scan QR codes for more information regarding Axa's mental health offerings.
''Going to the gym, walking the dog, watching what we eat and drink, many of us are trying to keep a little healthier. But life can get in the way and health can take a back seat. This campaign is all about bringing little rays of healthiness and happiness to the public in a fun and 'feelgood' way," said Mark Elwood, executive creative director, Fallon London.
Image Credit: Mark Elwood
The installation includes three bedside table-style lamps that measure five meters high, each of which is equipped with seasonal affective disorder (SAD) bulbs. The idea is that these giant lamps will help alleviate the winter blues by mimicking sunlight for those who stand or sit underneath them. Adding to the interactive nature of the installation, pedestrians will be able to pull on a cord to activate the lamp's light and scan QR codes for more information regarding Axa's mental health offerings.
''Going to the gym, walking the dog, watching what we eat and drink, many of us are trying to keep a little healthier. But life can get in the way and health can take a back seat. This campaign is all about bringing little rays of healthiness and happiness to the public in a fun and 'feelgood' way," said Mark Elwood, executive creative director, Fallon London.
Image Credit: Mark Elwood
Trend Themes
1. Outdoor Mental Health Installations - Companies can create unique out-of-home installations in urban areas, such as giant lamps, to enhance the mental and physical well-being of passersby.
2. SAD Bulbs for Seasonal Depression - The installation of SAD bulbs in lamps can help alleviate seasonal affective disorder and boost mental health in individuals.
3. Interactive Health Installations - Adding interactive elements to outdoor installations, such as QR codes and pull cords, can provide more information about a company's mental health offerings and create a fun and engaging experience for passersby.
Industry Implications
1. Health Insurance - Health insurance companies can utilize outdoor installations to promote their mental health offerings and attract potential customers.
2. Urban Design and Architecture - Urban planners and architects can design outdoor spaces with mental health in mind, such as incorporating SAD bulbs in street lamps or creating unique interactive installations.
3. Advertising and Marketing - Advertising and marketing companies can develop creative campaigns that focus on mental health and create engaging outdoor installations for clients to promote their products or services.
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