FabFitFun Recently Debuted the Shop with Friends Feature
Grace Mahas — July 14, 2021 — Business
References: retaildive
FabFitFun, the brand best known for its subscription box service, is aiming to make its platform more of a social shopping experience with the launch of the new Shop with Friends feature. The new tool lets users invite three of their friends to virtually attend a members-only online sale. The friends can interact with each other in various ways as they browse the products.
FabFitFun also stated it will give members $10 credits for each friend who shops during the sale and a $15 credit for each friend who signs up to be a member. The week-long shopping event will take place between July 22 and July 26 with products marked up to 80% off.
Image Credit: FabFitFun
FabFitFun also stated it will give members $10 credits for each friend who shops during the sale and a $15 credit for each friend who signs up to be a member. The week-long shopping event will take place between July 22 and July 26 with products marked up to 80% off.
Image Credit: FabFitFun
Trend Themes
1. Social Shopping Experiences - The rise of social shopping experiences creates opportunities for brands to integrate social interactions into their e-commerce platforms.
2. Virtual Events with Friends - Virtual events with friends are becoming more popular, creating opportunities for brands to monetize social interactions and create communal shopping experiences.
3. Gamification of Shopping - Gamification of shopping experiences with features like interactive browsing and rewards incentivizes customer engagement, potentially leading to increased sales.
Industry Implications
1. E-commerce - E-commerce platforms can integrate social shopping experiences to create a more engaging and interactive shopping experience.
2. Subscription Boxes - Subscription box services can utilize social shopping experiences and virtual events to create a sense of community among subscribers.
3. Retail - With the rise of virtual events, online retailers can create interactive events to showcase and sell products in a new and engaging way.
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