Twitter UK's #PoweredByTweets Promotes Social Media and Design
Laura McQuarrie — April 21, 2015 — Marketing
References: creative.twitter & wersm
Twitter is a powerful networking platform that has proven time and time again how well social media and design go together. Inspired by the way Twitter can be used to change the world for the better, the #PoweredByTweets challenge was established by Twitter UK and the London Design Festival, asking: "Can you think of a way the power of Twitter could be harnessed to create a beautiful design or solve a problem?"
The top ideas will be showcased during the upcoming festival in September and will be brought to life by Pixie Labs. In addition to all this, the winner will also be granted a media budget to promote the spread of their idea on Twitter.
The top ideas will be showcased during the upcoming festival in September and will be brought to life by Pixie Labs. In addition to all this, the winner will also be granted a media budget to promote the spread of their idea on Twitter.
Trend Themes
1. Social Design Competitions - Companies can promote social media and distinguished design in their digital marketing messages via social media contests and challenges to engage with their audience.
2. Crowdsourcing Innovation - Contests or challenges that engage a large group of people to generate innovative solutions for a particular topic or challenge can result in a range of creative and valuable ideas.
3. Social Media and Community Building - Social media can be used to build online communities around a shared interest or goal and bring together individuals to solve common problems or reach common objectives.
Industry Implications
1. Marketing - Marketing professionals can leverage social design competitions to generate buzz, increase brand engagement, and launch visual campaigns that inspire and engage customers.
2. Design - Designers can leverage social media and crowdsourcing contests as a platform for building their professional network, showcasing their talents, and contributing to social causes and movements.
3. Technology - Technologists can use social media and crowd-sourcing opportunities to solve complex problems, advance technical solutions, and engage a broad audience in the innovation process.
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