Jornal de Londrina's Social Awareness Ads Convey Positive Messages
Kyle Towers — April 6, 2013 — Marketing
References: jornaldelondrina.br & creativecriminals
This wonderful series of social awareness ads for Jornal de Londrina depicts the good that can come from fighting discrimination.
The ads contain two notable people such as Bob Marley and Barack Obama, who happened to have multiracial parents. The ads showcases this distinction through a simple family tree that hovers above each figure. Written in text beside each family tree is, "When discrimination loses, everyone wins." This powerful quote exemplifies just what happens when the barriers of discrimination are destroyed. Because these notable figure's parents did not let racism get in between them, two amazing people were born into this world.
These print ads by Tif Comunicação were made for the international day for the elimination of racial discrimination. They certainly do an effective job of identifying an example of what open-mindedness and love can accomplish.
The ads contain two notable people such as Bob Marley and Barack Obama, who happened to have multiracial parents. The ads showcases this distinction through a simple family tree that hovers above each figure. Written in text beside each family tree is, "When discrimination loses, everyone wins." This powerful quote exemplifies just what happens when the barriers of discrimination are destroyed. Because these notable figure's parents did not let racism get in between them, two amazing people were born into this world.
These print ads by Tif Comunicação were made for the international day for the elimination of racial discrimination. They certainly do an effective job of identifying an example of what open-mindedness and love can accomplish.
Trend Themes
1. Multiracial Advertising - Creating ads that showcase the beauty of diversity and multiracial heritage, such as the use of notable biracial figures.
2. Positive Messaging Advertising - Using positive messaging to discourage discrimination and promote inclusivity, diversity and social awareness.
3. Social Advocacy Advertising - Promoting social awareness, advocacy and activism through advertising campaigns that promote acceptance, equality, and justice.
Industry Implications
1. Advertising Industry - Opportunities for creative advertising agencies to create campaigns that go beyond just selling products, but involve promoting positive social messages and social advocacy.
2. Media Industry - Opportunities for media companies and outlets to use their platform to promote positive messages, and advocate for inclusivity and acceptance.
3. Non-profit Industry - Opportunities for non-profit organizations to partner with advertising agencies to create ads that promote their causes and messages for positive social change.
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