'Sneakers Generator' Mixes Uppers & Soles from Different Brands
Laura McQuarrie — November 9, 2019 — Tech
References: apps.apple & thehollywoodunlocked
While many sneakerheads would love the idea of designing their own shoe from scratch, Sneakers Generator is an app that helps to simplify the process by giving users the power to mix and match existing styles. With the app, users are able to create entirely new sneaker silhouettes by taking the upper of one design and combining with the sole of a completely different design. Users are able to experiment with different parts from brands like Nike, adidas, Gucci and Converse, and the app is continually updated to reflect the newest releases.
Those who feel inspired to share their creations can do so on social media, and those with the best looks have the potential to participate in special events, workshops and giveaways.
Image Credit: Sneakers Generator
Those who feel inspired to share their creations can do so on social media, and those with the best looks have the potential to participate in special events, workshops and giveaways.
Image Credit: Sneakers Generator
Trend Themes
1. Customizable Sneaker Designs - The trend of customizable sneaker designs is disrupting the footwear industry by allowing users to mix and match existing styles to create unique looks.
2. User-generated Sneaker Content - The trend of user-generated sneaker content presents opportunities for brands to engage with their customers and create a sense of community.
3. Social Media Sneaker Culture - The trend of social media sneaker culture is transforming how people showcase and share their sneaker creations, leading to increased brand visibility and potential collaborations.
Industry Implications
1. Footwear - The customizable sneaker trend presents disruptive innovation opportunities for the footwear industry to create personalized products and engage with consumers on a deeper level.
2. Fashion Retail - The rise of user-generated sneaker content opens up opportunities for fashion retail brands to curate unique collections based on customer preferences and showcase their customers' creativity.
3. Social Media Marketing - The growth of social media sneaker culture creates opportunities for social media marketing agencies to collaborate with brands and influencers to promote personalized sneaker designs and engage with a highly passionate audience.
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