Converse Joins FRGMT to Launch the Converse by You Program
Amy Duong — February 9, 2023 — Art & Design
References: go.skimresources & designtaxi
Converse works in collaboration with Hiroshi Fujiwara's FRGMT to launch the Converse by You collection that allows customers to add their own personal spin on the classic footwear. They will get the chance to choose between the low and high-cut silhouettes of the Chuck Taylor 70 beginning tomorrow.
Consumers will have one week to custom their own personal sneakers with the option of five different colors or a houndstooth print. The options include solid colors, mixed prints or shades, or for those who want to be bold, color blocking their ideas. Additionally, there is also the choice to add FRGMT's logo of the lightning bolt emblem, additional branding of Converse or FRGMT, pinstripes, and much more.
Image Credit: Converse
Consumers will have one week to custom their own personal sneakers with the option of five different colors or a houndstooth print. The options include solid colors, mixed prints or shades, or for those who want to be bold, color blocking their ideas. Additionally, there is also the choice to add FRGMT's logo of the lightning bolt emblem, additional branding of Converse or FRGMT, pinstripes, and much more.
Image Credit: Converse
Trend Themes
1. Personalized Footwear - The Converse by You program being launched by the FRGMT collaboration allows customers to customize their sneakers and provides opportunities for more brands to offer personalized footwear options.
2. Collaborative Design - The Converse by You program's collaboration with FRGMT highlights the trend of industry leaders partnering to offer unique and exclusive products while also creating opportunities for smaller or independent designers to work with larger brands.
3. Mix and Match - The Converse by You program's offering of a variety of color and pattern options for customers to mix and match highlights the trend of consumers wanting to express their individuality through unique design choices.
Industry Implications
1. Footwear Industry - The Converse by You program's customizable options showcase the potential for more brands in the footwear industry to offer personalized options with their products, both online and in physical stores.
2. Fashion Industry - The innovative collaboration between Converse and FRGMT provides opportunity for more fashion brands to collaborate on exclusive products that appeal to consumers with a thirst for unique and limited edition designs.
3. Retail Industry - The Converse by You program's successful collaboration with FRGMT could serve as a blueprint for further collaborations within the retail industry, creating value-added and exclusive products that delight customers and drive sales.
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