Nike By You Adds the Cortez Silhouette to its Roster
References: highsnobiety
The Nike by You program by the sportswear giant invites fans to add their own personal touch to some of its most iconic silhouettes. The latest to join the roster is the platform Cortez sneaker. The elevated version can be detailed with a tonal palette of choice.
Just like its previous concepts, the sneaker comes with a selection of designs to choose from including elements such as materials throughout the upper, and a limited color palette. There is also the additional option to add ribbons for the laces over the forefoot or remain with classic laces. The customizable features go beyond with lace dubrae selections or custom text that adorn the heel section for a more personal feel.
Image Credit: Nike
Just like its previous concepts, the sneaker comes with a selection of designs to choose from including elements such as materials throughout the upper, and a limited color palette. There is also the additional option to add ribbons for the laces over the forefoot or remain with classic laces. The customizable features go beyond with lace dubrae selections or custom text that adorn the heel section for a more personal feel.
Image Credit: Nike
Trend Themes
1. Customizable Sneakers - Disruptive innovation opportunity: Offering customers the ability to personalize and customize their sneakers to their liking.
2. Platform Shoes - Disruptive innovation opportunity: Catering to the rising demand for platform-style footwear by introducing elevated versions of popular sneaker silhouettes.
3. Personalized Fashion - Disruptive innovation opportunity: Tapping into the market of consumers who seek unique and personalized fashion items by allowing customization options.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Introducing customizable and platform sneakers to the sportswear industry to attract fashion-forward and individuality-seeking consumers.
2. Fashion Retail - Disruptive innovation opportunity: Providing personalized fashion offerings through customizable sneakers to cater to the preferences of fashion-conscious customers.
3. E-commerce - Disruptive innovation opportunity: Capitalizing on the growing trend of online shopping by offering customizable sneakers on e-commerce platforms for a convenient and personalized shopping experience.
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