Snap Inc. Launches Its First-Ever Paid Plan Called 'Snapchat+'
Niko Pajkovic — June 29, 2022 — Business
References: newsroom.snap & finance.yahoo
Social media giant Snap Inc. has announced the launch of 'Snapchat+,' its first-ever paid subscription plan that will offer users a variety of premium features.
According to the company, the plan will first launch in Canada, the United States, the United Kingdom, Germany, France, Australia, New Zealand, United Arab Emirates, and Saudi Arabia. The premium subscription will allow users to see which of their friends rewatched their stories and will also provide them the ability to change and customize the app icons.
"Today we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month. This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support,"
Image Credit: Snap Inc.
According to the company, the plan will first launch in Canada, the United States, the United Kingdom, Germany, France, Australia, New Zealand, United Arab Emirates, and Saudi Arabia. The premium subscription will allow users to see which of their friends rewatched their stories and will also provide them the ability to change and customize the app icons.
"Today we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month. This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support,"
Image Credit: Snap Inc.
Trend Themes
1. Paid Social Media Subscriptions - The launch of Snapchat+ introduces an opportunity for social media platforms to experiment with premium plans and exclusive features for users.
2. Customization Features - Snapchat+ offers the feature of changing and customizing app icons, paving the way for customization to become a trend among social media platforms.
3. Premium Exclusive Features - The introduction of exclusive features in Snapchat+ creates a trend of offering unique benefits to users for a subscription fee.
Industry Implications
1. Social Media - Snapchat+ highlights a potential for monetization through subscription plans and exclusive features in the social media industry.
2. Mobile Apps - The customization feature in Snapchat+ presents an opportunity for mobile apps to incorporate personalized features and interfaces for users.
3. E-commerce - The trend of paid social media subscriptions paves the way for e-commerce businesses to provide exclusive content and benefits for paying customers.
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