Starbucks' New Wraps are Inspired by Certain Asian Cuisines
Mishal Omar — July 21, 2016 — Lifestyle
References: news.starbucks & brandeating
Starbucks has diversified its meal options with its recent addition of two snack wraps that were inspired by Asian cuisines.
One of these snack wraps is a 'Thai-Style Peanut Chicken Wrap' while the other is an 'Edamame Hummus Wrap.' Both styles of these grab- and-go wraps are offered as healthy alternatives to some of the company's heavier sandwich options. The snack wraps are each made up of protein, vegetables and fruit and are both under 500 calories. The company is offering products inspired by exotic cuisines as a response to a growing market demand for accessible and culturally themed eats.
By incorporating cuisines from around the world into its menu, Starbucks has ensured that it will keep up with consumer demands while becoming more comprehensive in its overall marketing approach.
One of these snack wraps is a 'Thai-Style Peanut Chicken Wrap' while the other is an 'Edamame Hummus Wrap.' Both styles of these grab- and-go wraps are offered as healthy alternatives to some of the company's heavier sandwich options. The snack wraps are each made up of protein, vegetables and fruit and are both under 500 calories. The company is offering products inspired by exotic cuisines as a response to a growing market demand for accessible and culturally themed eats.
By incorporating cuisines from around the world into its menu, Starbucks has ensured that it will keep up with consumer demands while becoming more comprehensive in its overall marketing approach.
Trend Themes
1. International Snack Wraps - There is a growing market demand for culturally themed and accessible snack options, presenting an opportunity for cafes and restaurants to offer internationally-inspired snack wraps on their menus.
2. Healthy Grab-and-go Options - Consumers are seeking healthier alternatives to heavy sandwiches, indicating the need for more grab-and-go options that are nutritious and under 500 calories.
3. Culturally Diverse Menus - Incorporating cuisines from around the world into menus can help businesses cater to diverse consumer preferences and stay competitive in the market.
Industry Implications
1. Cafes and Restaurants - Cafes and restaurants can capitalize on the demand for international snack wraps by offering a variety of culturally themed wraps on their menus.
2. Convenience Food Industry - The convenience food industry can seize the opportunity by developing and marketing healthy grab-and-go options, such as internationally-inspired snack wraps.
3. Food and Beverage Industry - The food and beverage industry can benefit from diversifying menus to include culturally diverse options, like internationally-inspired snack wraps, to cater to changing consumer preferences.
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