Harmless Harvest's Protein & Coconut Drinks Bridge Gaps Between Meals
Laura McQuarrie — September 17, 2019 — Lifestyle
References: harmlessharvest & prnewswire
Harmless Harvest announced the launch of a new line of snack drinks called Protein & Coconut that share hydrating options that are full of satiating plant-based pea, sunflower and pumpkin proteins. These drinkable snacks, available in Chocolate, Vanilla Spice and Toasted Coconut flavors, were created to help bridge the gap between meals and promote fullness with protein, natural coconut fat and fiber. As such, the hydrating organic coconut-based beverages are ideal for enjoying on the go, especially for a mid-day boost at work or as a replenishing after-workout snack.
The non-dairy Harmless Harvest Protein & Coconut drinks provide 12 grams of plant protein, plus five grams of energizing MCTs, as well as fiber and iron—all from ingredients that are easily recognizable.
The non-dairy Harmless Harvest Protein & Coconut drinks provide 12 grams of plant protein, plus five grams of energizing MCTs, as well as fiber and iron—all from ingredients that are easily recognizable.
Trend Themes
1. Plant-based Protein Snacks - The launch of Harmless Harvest's Protein & Coconut drinks highlights the growing trend of plant-based protein snacks as consumers seek healthier and more sustainable alternatives.
2. Functional Beverage Market - The Protein & Coconut drinks represent the expanding market for functional beverages that offer both hydration and nutritional benefits, tapping into the rising demand for convenient and healthy on-the-go options.
3. Bridge Snacking - Harmless Harvest's Protein & Coconut drinks cater to the trend of bridge snacking, providing consumers with a convenient and filling option to keep them satisfied and energized between meals.
Industry Implications
1. Plant-based Food Industry - The launch of Harmless Harvest's Protein & Coconut drinks presents an opportunity for the plant-based food industry to innovate and create more innovative and nutritious plant-based snack options.
2. Beverage Industry - The Protein & Coconut drinks tap into the beverage industry's push for healthier and more functional drink options, encouraging other companies to develop similar products that provide hydration and nutrition in one.
3. Health and Wellness Industry - With their focus on plant protein, natural fats, and fiber, Harmless Harvest's Protein & Coconut drinks align with the health and wellness industry's emphasis on nutritious, clean label products, driving further innovation in this space.
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