The Conceptual Smug Cat Food Brand is Tongue-in-Cheek
Michael Hemsworth — September 19, 2018 — Lifestyle
References: springetts & packagingoftheworld
The conceptual Smug cat food brand is a cleverly accurate creation by Springetts Brand Design that conveys the notion that your cat owns you rather than the other way around.
The packaging design for the food is emblazoned with the smug face of a smiling feline that is intended to speak directly to consumers and let them know that they aren't alone when it comes to owning an entitled pet. The packaging also features corners that are strategically placed to resemble ears, while the simplistic branding makes it perfectly attuned to consumer preferences for product minimalism.
The Smug cat food brand packaging helps to engage with consumers even before they pick it up to reinforce the likelihood for a purchase.
The packaging design for the food is emblazoned with the smug face of a smiling feline that is intended to speak directly to consumers and let them know that they aren't alone when it comes to owning an entitled pet. The packaging also features corners that are strategically placed to resemble ears, while the simplistic branding makes it perfectly attuned to consumer preferences for product minimalism.
The Smug cat food brand packaging helps to engage with consumers even before they pick it up to reinforce the likelihood for a purchase.
Trend Themes
1. Minimalist-style Packaging - The simplicity of the Smug cat food brand packaging design illustrates an opportunity to capitalize on minimalist-style packing trends in the consumer goods industry.
2. Pet-owning Consumer Culture - The Smug cat food brand's tongue-in-cheek packaging speaks directly to pet owners. This is indicative of an opportunity to target similar niche consumer cultures in the pet food industry.
3. Personification of Product Design - The Smug cat food packaging design's incorporation of a smiling feline face illustratess the potential growth of the personification of product design trend across the food industry.
Industry Implications
1. Pet Food - The Smug cat food brand's packaging exemplifies opportunities to capitalize on unique, humorous packaging designs to target pet owners within this sector.
2. Consumer Goods - The Smug cat food design speaks to minimalist packaging trends, which provides an opportunity for companies to adopt simplified packaging to compete within this industry.
3. Food and Beverage - The use of personification in the Smug cat food packaging design offers opportunities for food and beverage companies to employ this trend to their products.
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